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Now more than ever, marketers are collecting high volumes of data from multiple sources, including offline behaviors and online actions via social media, email and websites. By using analytical tools, we can use this data to move beyond mass marketing...
With the art of email marketing advancing at a rapid pace and becoming increasingly more sophisticated, relevancy has emerged as a key factor for achieving top-tier email marketing success. Indeed, many experts see success or failure hinging on the degree...
Marketing success increasingly relies on acquiring data and intelligence to better understand and engage prospects and customers. The most successful marketing campaigns also are multichannel, and eliminating and correcting bad data increases their success rates. Real-time data services are an...
As the latest trends in email marketing show, we are moving in a direction in which email marketing is becoming more sophisticated as more intelligence is gathered and used to conduct ever more focused and refined email campaigns. This “intelligent...
Communicating with your customers over multiple channels is known to produce superior results, yet many companies fail to reap the benefits of multichannel marketing because of missing data. The answer, as experts note, is to employ data append services to...
In email marketing, segmenting prospects and using customer profiling has been found to produce higher success rates than a blanket approach. Demographic segmentation allows you to differentiate your prospects and customize your emails to achieve maximum impact. As Mike Hotz...
Rapleaf and LiveRamp hosted the Personalization Summit last Thursday, which brought forth interesting discussion and some necessary debate on why personalization is happening today. The Summit aimed to explore the benefits and implications of personalization, privacy, customer segmentation and more...
Building a list that includes a customer’s name, postal address, and email address is as far as many marketers go. However, by limiting the amount of data about your customers, you also limit how far your marketing can go-in reach,...
People often use the words personalization and customization interchangeably. But there is a subtle, important difference between the two. Personalization v. Customization Customization is explicitly stating your interests and preferences with whom you are interacting, from the barista at Starbucks...
It’s fair to assume that customers opt in to receiving emails from your business because they’re interested in staying in touch and being kept up to date with news, specials, or promotions. However, with inboxes becoming more and more cluttered,...