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If you aren’t incorporating Big Data into your email strategy this year, it’s high time to get started. According to ExactTarget’s 2014 State of Marketing survey, collecting, measuring and using behavior-based data is one of the top three most common...
As buzzwords like “big data” and “data-driven marketing” get more and more coverage in the press, marketers are starting to double down on data in their plans for 2014. In a study from ExactTarget, big data topped the list of...
Personalized email allows marketers to thrive in an era of big data and dynamic content. For all of its potential, though, email personalization sometimes gets a bad rap. In a recent survey of U.S. and U.K. online consumers, The Economist...
In my last post, I described the four basic methods that can be employed by all email marketers to boost revenues. In this post, I’ll focus on the leading-edge methods being adopted by top-tier email marketers to enable them to...
It’s no surprise the Lyris Annual Email Optimizer Report named demographic segmentation the top email marketing practice of 2012. Leveraging the rich data contained within your email database allows you to deliver more targeted messages that increase response rates and...
At the Email Insider Summit today, TowerData, an EIS sponsor, announced that it has integrated the demographic, purchase and interest data of consumer data aggregator Rapleaf with its email validation service. With the expanded service, marketers can now clean and...
In email marketing, trends and buzzwords come and go. Topping the chart today is “engagement.” This trend is so big, says Marketo, it should replace the term email marketing. “It’s time to move beyond the term email marketing,” says Marketo....
There’s been much hubbub in marketing circles about Gmail’s new inbox system and the best way to get your emails into the coveted Primary tab. And yet, a few calmer heads are realizing these changes are actually a blessing-they’re presenting...
We’ve got tradeshow fever at TowerData! Today, we’re headed to ad:tech, our third tradeshow in three months. ad:tech is the leading digital media event where more than 9,000 marketing and technology professionals from around the world gather to network, exchange...
Behavioral marketing with automated triggers is all the rage. Andrea Krohnberg, for example, describes behavioral marketing as “the marketer’s dream-delivering the most relevant message to the willing customer, at the right time, via the right channel.” Also gaga over behavioral...
Many marketing professionals constantly challenge the value of email marketing, insisting newer digital marketing tactics-such as blogging and social media-have replaced it entirely. While this may be a widely held view, it by no means reflects the reality of the...
Businesses focused on providing a positive customer experience appreciate the ways in which an email preference center can contribute to their efforts. Savvy marketers also know a preference center can be a valuable marketing tool and a means of obtaining...
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