Email Addresses “Flip” From Good to Bad
As many as 6% of the email addresses in your previously verified SafeToSend file will “flip” to problematic over the next year as new spamtraps are created or recycled from previously good addresses as well as honeypots and other dangerous domains.
They get recycled as a spamtrap
A recipient registers on the “Do Not Email” list
A recipient becomes a frequent complainer
A mail exchange domain is retired
AtData’s List Guard® provides “always on” protection
List Guard provides organizations a safety net by regularly monitoring their previously SafeToSend lists for toxic email addresses that can negatively impact email marketing programs and omnichannel targeting efforts.
- List Guard provides an “always-on” monitoring solution that identifies email addresses that have become problematic over time and can threaten the success of an organization’s digital marketing campaigns.
- It leverages industry-leading email hygiene technology based on approximately 2 billion monthly email activity signals across its proprietary network.
- In addition, List Guard taps into AtData’s AI-based machine learning models that analyze signal patterns that quickly and automatically detect malicious domain and email behavior.
List Guard® Features
of verified, SafeToSend email addresses, which are automatically loaded into the List Guard platform
Notification of problematic email addresses
(e.g., spamtraps, frequent spam complainers, honeypots and dangerous domains) as they surface in your file for immediate suppression and further investigation
Unlimited protection period
giving you the benefit of real-time alerting years after having collected and cleaned email addresses