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Articles covering anything to do with email and email address intelligence
Come February 2024, businesses that rely on email marketing will face new challenges as Google and Yahoo roll out significant updates to spam filtering policies. However, the change extends beyond email marketing, potentially impacting any business that uses email communication.
Over the past few years there has been a large rise in use of high risk and disposable domains for fraudulent purposes. Delve into the world of disposable emails, exploring their benefits, drawbacks, and how fraudsters have adopted them.
Google, known for continuously updating its policies for better user experience and safety, recently announced a significant change to its inactive account policy.
In our ever-evolving, digital-first economy, businesses often find themselves in a race for rapid growth, innovation, and success. However, achieving such growth is heavily dependent on scalable data— specifically, first-party data. As companies gather and analyze customer information, they reveal...
Recently, I had the privilege of joining the team at the Pathmonk podcast to dive deep into discussions about brand awareness and messaging. It provided an avenue to discuss AtData’s marketing strategies, the challenges, and the inspirations that drive us...
In today’s data-driven world, businesses rely heavily on customer data to gain insights and make informed decisions. However, collecting customer data should not be a one-time event, it must be an ongoing process that evolves with the customer journey. Whether...
Email marketing revenue is estimated to reach almost 11 billion by the end of 2023. As a marketer, you understand the intrinsic value of accurate data and effective communication. You also know that even the most brilliant campaign ideas can...
Artificial Intelligence (AI) appears to be going through a bit of a renaissance of late. With the explosion into the public eye of ChatGPT, DALL-E, and Midjourney to name just a few, it seems every tech company in Silicon Valley...
150 million Americans have experienced credit card fraud. This accounts for almost half of the population and about 65% of credit and debit card holders (security.org). At the end of the day, unfortunately, a merchant doesn’t always know who is...
Marketers are increasingly pressured to do more with less. Often, this involves leveraging as many channels as possible, including email. In fact, 59% of consumers say marketing emails influence their purchase decisions. Email is fairly flexible, easy to use, and...
Email marketing has been a staple of B2B and B2C marketing for years, and continues to yield impressive results. So much so that 37% of marketers plan to increase their email marketing budget. But some marketers won’t use that budget...
Congratulations! We survived the 2022 email equivalent of Sharknado! But instead of sharks in tornadoes, we had the 2022 U.S. midterm elections and Black Friday-Holiday shopping filling up inboxes at the same time. And that’s the good news. The bad...