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Articles covering anything to do with email and email address intelligence
Explore essential techniques for executing impactful re-engagement campaigns with the insights to rekindle interest among inactive customers and maximize marketing ROI.
Unlock the potential of your data. Learn how understanding customer behavior and leveraging insights can optimize your website, increase conversions, and build lasting relationships with your audience.
Fraud is constantly evolving, and just when you think you’ve seen it all, something new comes along to raise the stakes. As we start 2025, Hyper-Disposable Domains are making waves, and not in a good way.
When leveraged effectively, email data transforms programmatic advertising from broad strokes to razor-sharp precision.
Set to take effect Jan 27, 2025. These changes close the “lead generator loophole" that allowed robocalls and texts based on vague or bundled consent, marking a significant shift for marketers and lead generators relying on phone outreach.
Retail fraud - including coupon abuse, loyalty fraud, and fake reviews - poses a significant threat to revenue and customer trust. Retailers need to protect their promotions, programs, and reputation.
Is brand loyalty dead? Not quite - it's evolving. Discover how values, personalization, and community are reshaping loyalty and learn actionable strategies to engage modern consumers in a world of endless choices.
Beyond user privacy, this shift introduces key implications for digital marketing and fraud prevention as Google, alongside Apple, bolsters the tools for safeguarding email addresses.
Year-end campaigns can significantly boost revenue — however, achieving long-term success requires a much deeper understanding. To stay competitive, ecommerce businesses need to bring data to the forefront of their strategy.
Email marketing remains one of the best tools for connecting with your audience and driving sales, especially when the holiday season turns up the heat.