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Articles covering anything to do with email and email address intelligence
Retail fraud - including coupon abuse, loyalty fraud, and fake reviews - poses a significant threat to revenue and customer trust. Retailers need to protect their promotions, programs, and reputation.
Is brand loyalty dead? Not quite - it's evolving. Discover how values, personalization, and community are reshaping loyalty and learn actionable strategies to engage modern consumers in a world of endless choices.
Year-end campaigns can significantly boost revenue — however, achieving long-term success requires a much deeper understanding. To stay competitive, ecommerce businesses need to bring data to the forefront of their strategy.
Email marketing remains one of the best tools for connecting with your audience and driving sales, especially when the holiday season turns up the heat.
How do you expand your customer base without compromising your brand’s integrity? The answer lies in optimizing customer acquisition costs (CAC) — a process that blends strategy, data, and customer-centric innovation.
Things like coupon abuse, loyalty program fraud, and multiple accounts are increasingly undermining promotional strategies and costing businesses hundreds of millions annually.
When it comes to lead generation, the last thing you want is leads that feel like they’re in an identity crisis. Unfortunately, that’s often the case. If you don’t know who leads are, it can spell disaster for growth.
There’s a shift underway reshaping retail. It’s about building trust, using technology responsibly, and ensuring data privacy. For eCommerce, this means integrating tech to foster trust and deliver meaningful customer experiences.
Are you tired of chasing unqualified prospects, leaving your pipeline dry and efforts wasted? Imagine a scenario where leads are laser-focused, brimming with genuine buying intent, and ready to engage. That scenario is within reach.
Email marketing remains a cornerstone of effective business communication. However, crafting messages that reach the inbox and achieve their intended impact involves more than just compelling content and engaging visuals.
With so many companies utilizing customer data to better target their approach and plan for future success, staying competitive means leveraging data in new and innovative ways. See why first-party data is becoming more important and strategies to succeed.
Affiliate Marketing
Automotive
eCommerce and Retail
FinTech
LeadGen
Nonprofit and Political
Technology Platforms
Tourism and Hospitality