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How do I get more customers? How do I increase loyalty to get greater value from those customers? These are the questions marketers continue to ask today. My colleague Phil Davis, along with Brad Macdonald of Regis Corp, Rob Massa...
On its surface, email marketing may look simple. Convince people to sign up for your mailings, and then send them messages persuading them to take action. A then B. But, when you dig deeper, it becomes glaringly obvious this initial...
You may be the savviest salesman in the world but, at the end of the day, you’re only as good as your data. And for many companies, data could be a lot better. In a recent State of Salesforce report...
How many articles and blogs on “need-to-know” email marketing statistics do you read a week? If you’re like us, the answer is A TON. And after a while, all these stats seem to blur together; you’ve seen ’em all. But...
I’ve written before about maximizing opportunities on your website to collect more data. But when it comes to collecting data, email marketers mustn’t forget that offline opportunities are just as worthwhile. After all, brick-and-mortar stores managed to learn valuable personal...
Emailing your customers is a privilege. Use it well, and you’ll build loyalty that translates into sales. Abuse it, and they’ll cut you off faster than you can hit “send.” Email is still the preferred method of reaching customers with...
An ever-expanding email list doesn’t always mean you’re reaching more people. About 30 percent of people change their email addresses every year, and some reports estimate more than 70 percent of email marketing lists are comprised of inactive subscribers. Just...
Over the past year, real-time marketing has burst onto the scene as a simple, effective strategy for engaging customers with time-relevant messages. But marketers beware: Real-time email marketing is not as easy to implement as it seems. Below, we’ve outlined...
List segmentation remains one of the most effective methods to boost the performance of your email marketing campaigns. In fact, according to the Lyris Annual Email Optimizer Report, 71percent of email marketers say list segmentation has significantly improved their results....
More customer data means better personalization and a better overall customer experience. But here’s the paradox: Customers often don’t want to share their information, even if it will improve the marketing they’ll receive. It’s understandable; in today’s age of privacy...
Imagine you’re 2,000 miles from home hustling through a hectic airport after two days of flight delays when someone greets you by name. This person not only recognizes you, but she knows how anxious you are to get back home...
Wondering how to better engage with the person behind the email address? You’re not alone. “Scaling Personalization Through Big Data,” an interactive roundtable hosted by email marketing strategist Phil Davis at last week’s 2014 MarketingSherpa Email Summit, provided email marketers...
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