Navigation
AtData logo

This privacy policy (the “Privacy Policy”) describes how AtData, LLC (“AtData,” “we” or “us”) collects, uses and shares personal information. It applies to personal information that we collect through atdata.com and AtData technologies (the “Site”), as well as personal information received directly from third parties, including our customers who procure our email validation, data enrichment, fraud prevention and related services (collectively, the “Services”).

Privacy laws in your location may require additional information or impose different requirements regarding the handling of your personal information. Where this is the case, we have included jurisdiction-specific information in dedicated sections in this Privacy Policy for individuals in the European Economic Area, Switzerland and the United Kingdom, and the United States.


Information Collection

What personal information do we collect?
We collect the following categories of personal information:

Category of personal information Further detail
Personal and contact details Name, email address, telephone number, mailing address
Account and login information Username, email address and password
Commercial or transactions information  
Information we collect about your interactions with us, including digital and/or behavioral information Browser type, email opens, IP address, pages visited and other activities on websites, device type
Other personal information that you choose to make available to us from time to time Information provided in a communication to us, in a complaint, in a response to a survey or as part of an enquiry

 

Where do we collect your personal information from?
We obtain your personal information from the following sources:


Information Use

What do we use your personal information for?
We use the information we collect for the following purposes:

Our Services

Service Use of personal information Relevant jurisdictions
SafeToSend
An email validation service provided to our customers in connection with their email marketing and data quality activities.
Our customers engage us to validate the email addresses included in their marketing database.
To do this, we process your email address to confirm whether it is a valid email address.
Our SafeToSend email validation service operates globally.
Fraud API
A fraud prevention service provided to our customers to generate an overall risk score associated with a specific email address
Our customers engage us to assess the fraud risk associated with individuals interacting with their platforms or services.
To do this, we process your email address to generate an overall risk score based on data signals linked to that email address. Where our customer elects to provide additional personal information, we will also process your name, postal address, phone number, and/or IP address to inform that assessment.
Our Fraud API operates globally.
Data Enrichment and Identity Matching
A data enrichment service provided to our customers in connection with their marketing and customer data set intelligence
Our customers engage us to enhance their first party data with additional attributes such as alternate email address or demographic information.
To do this, we match your email address or name and postal address to our database.
Our Data Enrichment service operates only in the United States.
Data Licensing
A data service provided to our customers in connection with their marketing, customer data set intelligence, or fraud prevention activities.
Our customers engage us to procure datasets of email address and name and postal address. Our Data Licensing service operates only in the United States.

Information Sharing

Who do we share your personal information with?
We share the information we collect with the following third parties:

We may share information that has been de-identified or aggregated without limitation.


Data Retention

How long do we keep your personal information for?
We retain the data that we control for as long as is necessary or appropriate to fulfill the purpose for which the data was collected as described in this Privacy Policy. This includes for the purposes of satisfying any legal, regulatory, accounting and reporting requirements, to provide our Services and for the establishment or defense of legal claims.

To determine the appropriate retention period for personal information, we consider its amount, nature, sensitivity, potential risks, processing purposes, possible alternative methods, and legal requirements. If you would like to know more about the retention periods we apply to your personal information, please contact us using the details provided in the “Contact Us” section below.


Data Transfer

Do we transfer your personal information abroad?
The personal information that we collect will be transferred to and maintained by AtData on servers or databases located in the United States.

AtData, and our subsidiary XVerify LLC, comply with the EU-U.S. Data Privacy Framework (“EU-U.S. DPF”), the UK Extension to the EU-U.S. DPF, and the Swiss-U.S. Data Privacy Framework (“Swiss-U.S. DPF”) as set forth by the U.S. Department of Commerce. AtData has certified to the U.S. Department of Commerce that it adheres to:

If there is any conflict between the terms in this Privacy Policy and the EU-U.S. DPF Principles and/or the Swiss-U.S. DPF Principles, the Principles shall govern. To learn more about the Data Privacy Framework (“DPF”) program, and to view our certification, please visit https://www.dataprivacyframework.gov/.

For more information about AtData’s compliance with the DPF program, please visit our Data Privacy Framework Notice.


Digital Advertising & Analytics

To assist in the marketing of AtData’s Services, we partner with our Advertising Providers that serve ads on behalf of AtData on non-affiliated platforms. Some of those ads may be personalized, meaning that they are intended to be relevant to you based on information Advertising Providers collect about your use of the Site and other sites or apps over time, including information about relationships among different browsers and devices. This type of advertising is known as interest-based advertising.

To learn more about this type of advertising you can visit the DAA Webchoices tool at https://youradchoices.com/.

Our Advertising Providers are members of either the Digital Advertising Alliance (“DAA”) or the Network Advertising Initiative (“NAI”). These are self-regulatory frameworks and allow you to opt-out of advertising by participating companies via the following websites:

Additionally, you may click here to opt-out of AtData’s sharing of information about you with partners and customers for marketing purposes.

If you browse the web from multiple browsers or devices, you will need to opt out from each browser and/or device. Similarly, if you use a new device, change browsers or delete all of your cookies, you need to exercise your choices again. Note that electing to opt out will not stop advertising from appearing in your browser or applications. It may make the ads you see less relevant to your interests.

We also work with third parties that collect data about your use of the Site and other sites or apps over time for non-advertising purposes. AtData uses Google Analytics and other third-party services to improve the performance of the Site and for analytics purposes. For more information about how Google Analytics collects and uses data when you use our Site, visit https://policies.google.com/technologies/partner-sites, and to opt out of Google Analytics, visit https://tools.google.com/dlpage/gaoptout.

Your browser may also offer tools to limit the use of cookies or to delete cookies. However, if you disable the use of cookies in your web browser, some features of our Site and other services may be difficult to use or become inoperable.


Your Choices

What choices can you make regarding our processing of your personal information?
Email marketing: To opt out of our email marketing, you can use the link provided at the bottom of each marketing message. If you opt out of our email marketing, we will still send you messages related to our transactions and relationship with you, such as order confirmations.

Account: For AtData customers, when you have an account with us, you may review, change, or update your account information by logging into your account.


How to exercise your rights

You have rights with respect to the personal information collected by AtData. The rights available to you vary depending on which jurisdiction you live in. We have set out a summary of your rights within the jurisdiction-specific sections.

To exercise your rights, you may:

Verification Process and Required Information. We will request additional information from you as required to verify your identity or clarify the scope of your request. We will require you to provide, at a minimum, your full name and email address.

Authorized Agents. You may also designate an agent to make requests to exercise your rights. We will take steps both to verify the identity of the person seeking to exercise their rights as listed above, and to verify that your agent has been authorized to make a request on your behalf by providing us with a signed written authorization or a copy of a power of attorney.

If you are not satisfied with our response to your request, we hope you will reach out to us first at [email protected].

If you are still unhappy, you have the right to lodge a complaint with your data protection authority as follows:

Jurisdiction Data protection authority contact details
European Economic Area
Switzerland
United Kingdom

Third-Party Links

Are we responsible for any third party websites linked on our Site?

The Site may provide links to third-party websites. AtData is not responsible for the privacy practices of these other sites or companies. You should review the privacy policies of other websites or apps that you use to learn about their data practices.


State Privacy Notice

Under California, Colorado, Connecticut, Nevada, Utah, Virginia, New Hampshire, Delaware, Indiana, Iowa, Kentucky, Maryland, Minnesota, Montana, Nebraska, New Jersey, Oregon, Rhode Island, Tennessee, and Texas privacy laws, AtData is required to inform residents about the categories of personal information we collect about you, the purposes for which we use this information, and with whom such information may be shared.

Texas Data Broker Disclosure. AtData is a data broker under Texas law. To conduct business in Texas, a data broker must register with the Texas Secretary of State (Texas SOS). Information about data broker registrants is available on the Texas SOS website at https://www.sos.state.tx.us.

For information about exercising your rights under all relevant laws, please refer to the “How to exercise your rights” section below.

Categories of Information We May Collect and Disclose. In the preceding 12 months, AtData collected, disclosed, and sold or shared for targeted advertising purposes the following categories of personal information to third parties for business or commercial purposes:

Category Disclosed for business purposes to the following categories of third parties: Sold or shared for targeted advertising purposes to the following categories of third parties:
Personal and online Identifiers, e.g., name, postal address, IP address, telephone number, email address, or similar identifiers. All categories listed below. Data compilers and consumer data resellers, business-to-consumer organizations, business-to-business companies, advertising networks, data analytics providers, and social networks (referred to below as “Customer Categories”).
Categories of personal information described in CA Civil Code § 1798.80(e), as described in “Personal and online Identifiers” above All categories listed below. Customer Categories.
Characteristics of protected classifications under California or US law, e.g., gender and marital status All categories listed below. Customer Categories.
Commercial or transactions information, e.g., categories of products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies All categories listed below. Customer Categories.
Internet or other electronic network activity information, e.g., online interests, such as information about categories of consumer interests derived from online usage All categories listed below. Advertising Networks
Data Analytics Providers
Geolocation information, e.g., zip code and IP address All categories listed below. No.
Professional or employment-related information, when you apply for a job with AtData All categories listed below. No.
Inferences drawn from some of the information above, e.g., gender and behavioral tendencies. All categories listed below. Customer Categories.

We do not knowingly collect personal information from minors under 16 years of age.

AtData does not collect sensitive personal information, as that term is defined under certain U.S. state privacy laws.

Categories of Sources. We collect personal information from the following categories of sources:

Purposes for Processing Personal Information. We use and disclose the personal information we collect for our commercial and business purposes, as further described above in the “What do we use your personal information for?” section of this Privacy Policy.

Disclosure of Personal Information. We disclose the categories of personal information we collect to the categories of third parties listed in the “Who do we share your personal information with?” section of this Privacy Policy for commercial and business purposes.

Click here for a list of third parties (parties other than a consumer, controller, processor, or affiliate of a controller or processor) with whom we share or disclose personal information.


Your rights within the US

Within certain states in the United States, you have the following rights with respect to the personal information collected by AtData.


Annual User Rights Request Metrics

The CCPA requires certain businesses to compile and disclose metrics on an annual basis regarding their compliance with the CCPA and consumer rights requests. The metrics must be posted by July 1 of each year. AtData has elected to report the required metrics on a calendar year basis for the period of January 1, 2025 through December 31, 2025. During the previous calendar year, AtData facilitated the following requests from California residents who submitted requests via our online portal, by phone or mail:

AtData
  Requests to Know or Access Requests to Delete Requests to Opt-Out or Limit Use
Total Requests Received 13 11,988 467,307
Number of requests complied with 12 11,543 386,877
Number of requests denied due to inability to verify consumer (unreturned Certification Form) 1 441 10,494
Number of duplicate requests 0 4 69,936
Mean number of days to substantively respond 16 15 1
Median number of days to substantively respond 10 1 1

If our information practices change, we will post these changes on this page. We encourage you to visit this page periodically to learn of any updates.


European Economic Area, Switzerland, and United Kingdom Visitors

This section of the Privacy Policy describes how AtData collects and uses your personal information in its capacity as a controller of that personal information, in accordance with our obligations under data protection laws in the European Union and United Kingdom.

This section applies to individuals from the European Economic Area, Switzerland, or the United Kingdom.

The legal basis for processing your information
The table below sets out the different ways in which we collect, use and disclose your personal information, which categories of personal information are processed for each of these purposes and the legal basis that we rely on for such processing.

Where you do not provide us with the personal information that we request, this may affect our ability to provide our Services to you, or to otherwise engage with or communicate with you.

Purpose Categories of personal information used What is the legal basis for us to process your personal information in this way?
Creating and managing your user account, or otherwise communicating with you (excluding promotional material)
  • Personal and contact details
  • Account and login information
  • Commercial or transactions information
  • Other personal information that you choose to make available to us from time to time
Performance of a contract
This type of processing is necessary for the performance of a contract with you to enable your use of your AtData account.
Legitimate interest
We also process personal information to further our legitimate interests in the effective management of our relationship with you, including responding to your queries or complaints.
Providing our Services
  • Personal and contact details of our customers
  • Commercial or transactions information of our customers
  • Depending on the Service, name, email address, mobile phone number, postal address, IP address of our customers’ end users
  • Other personal information that you choose to make available to us from time to time
Performance of a contract
If you are a customer of AtData, this type of processing is necessary for the performance of a contract with you, to enable us to provide our Services to you.
Legitimate interest
If we process your personal information received from our customers to provide our SafeToSend Service and Fraud API Service to you, we do so on the basis of our legitimate interests in providing those Services to support our customers to maintain the accuracy and integrity of their customer data and detecting and preventing fraudulent activity in their business operations.
These are the only Services that we offer that involve the processing of your personal information, as an individual who resides in the European Union, Switzerland or United Kingdom.
Delivering promotional content and marketing
  • Personal and contact details
  • Information we collect about your interactions with us, including digital and/or behavioral information
Legitimate interest
This type of processing is necessary for our legitimate interests in promoting our Services, and maintaining relationships with our customers.
You have an absolute right to object at any time to any processing of your personal information for direct marketing purposes, regardless of the legal basis on which we rely for that processing.
Consent (electronic marketing)
Where we send you electronic marketing communications or use cookies and similar tracking technologies to deliver marketing to you, we rely on your consent. You can withdraw your consent at any time by using the unsubscribe link in any communication we send you, adjusting your cookie preferences or contacting us directly.
Optimizing our Services
  • Personal and contact details
  • Commercial or transactions information
  • Information we collect about your interactions with us, including digital and/or behavioral information
  • Other personal information that you choose to make available to us from time to time
Legitimate interest
We process your personal information where it is necessary for our legitimate interests in developing and improving our Services.
Analytics, market research and product development
  • Commercial or transactions information
  • Information we collect about your interactions with us, including digital and/or behavioral information
  • Other personal information that you choose to make available to us from time to time
Legitimate interest
This type of processing is necessary to further our legitimate interests in the effective management of our business, including undertaking website administration and internal operations, and conducting marketing and research activities.
Maintaining the security of our Site and Services
  • Personal and contact details
  • Account and login information
  • Commercial or transactions information
  • Information we collect about your interactions with us, including digital and/or behavioral information
  • Other personal information that you choose to make available to us from time to time
Legitimate interest
This type of processing is necessary for our legitimate interests in maintaining the security of our physical properties and information technology networks.
Compliance with the law and our policies and procedures, including the enforcement of our Terms and Conditions
  • Personal and contact details
  • Account and login information
  • Commercial or transactions information
  • Information we collect about your interactions with us, including digital and/or behavioral information
  • Other personal information that you choose to make available to us from time to time
Legal obligation
This type of processing is necessary for the purpose of complying with legal and regulatory requirements to which we are subject.
Corporate Transactions
  • Personal and contact details
  • Account and login information
  • Commercial or transactions information
  • Information we collect about your interactions with us, including digital and/or behavioral information
  • Other personal information that you choose to make available to us from time to time
Legitimate interest
This type of processing is necessary for our legitimate interests in supporting changes to the ownership of our assets or business.

 

Automated decision-making
Some of our Services involve the use of machine learning models. However, our use of these models does not constitute solely automated decision-making within the meaning of the GDPR as it does not produce legal effects or similarly significant effects for the relevant individuals, and any subsequent decisions are made by AtData’s customers, not AtData.

 

Transfers of your personal information abroad
The personal information that we collect will be transferred to and maintained by AtData on servers or databases located in the UnitStates.

We only transfer your personal information in accordance with applicable data protection laws, including putting appropriate safeguards in place to protect your personal information where required by applicable law. This means that we only transfer your personal information where:

You may obtain a copy of, or access to, the relevant safeguards we have put in place for transfers of your personal information by contacting us using the contact details set out in the “Contact Us” section below.

 

Rights available to you
Your rights with respect to the personal information collected by AtData within these jurisdictions include:

If you are engaging with us in the United Kingdom, your rights include the right to make a data protection complaint to us. If you wish to make a complaint to us, please contact our Data Protection Officer using the details immediately below.

 

Data Protection Officer
If you have questions related to this Privacy Policy or regarding AtData’s processing of your personal information, or if you wish to make a complaint, you may contact our Data Protection Officer at [email protected]


Canadian Visitors

This section of the Privacy Policy describes how AtData collects and uses your personal information in accordance with our obligations under Canadian data protection laws.

This section applies to individuals residing in Canada and supplements the other sections of this Privacy Policy. Nothing in this section is intended to bind AtData in respect of the personal information of any other individual.

Rights available to you
Depending on where you reside in Canada, you may have the following rights with respect to your personal information:

To make a request in relation to the above rights, please contact our Privacy Officer at [email protected].

 

How we protect your personal information
We implement the following measures to protect your personal information, including:

For more information about our practices with respect to the use of service providers outside of Canada, please contact our Privacy Officer at [email protected].

 

Do we transfer your personal information abroad?
The personal information that we collect will be transferred to and maintained by AtData on servers or databases located in the United States, which may not guarantee the same level of protection of personal information as the one in which you reside. As a result, your personal information may be made accessible to law enforcement and national security authorities of these jurisdictions under laws applicable in these jurisdictions.


Changes to this Privacy Policy

We may modify this Privacy Policy from time to time by publishing updates on our website. We encourage you to check our website periodically to ensure you are aware of our current Privacy Policy.


Contact Us

If you have questions related to this Privacy Policy or regarding AtData’s processing of your personal information, or if you wish to make a complaint, please contact us at:

Privacy Officer
AtData
770 Legacy Pl
Dedham, MA 02026
[email protected]

Let's Talk