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This weekend, TowerData is headed for DMA2013, the Direct Marketing Association’s annual conference, where more than 200 global marketing leaders from some of the world’s top brands will share ideas, innovations and case studies. The DMA2013 Conference is taking place...
Email campaigns are key to any digital marketing strategy. They allow you to directly connect with consumers and, if done right, email marketing campaigns can lead to a high ROI. Since consumers are inundated with emails, it’s important to make...
In previous posts, we explored the skills and practices that enable top-tier email marketers to outperform their peers. As Loren McDonald relates, Silverpop’s 2013 Email Metrics Benchmark Study provides further insights into the ways savvier email marketers are able to...
If you’re trying to develop personalized customer experiences, you need to know who your customers are. Real-time data can be the key. By enriching your customer records with everything from zip codes to occupations, you can learn incredible amounts of...
The world’s leading marketers are heading to Connections 2013 this month-and we’re going with them! Hosted by ExactTarget, the leading global SaaS provider of data-driven marketing, Connections 2013 is a premier digital marketing event for modern marketers. Now in its...
Remember the rush to create the perfect Yahoo! email address in the late 1990s? It was a lot like the Gold Rush back in the late 1840s. Think about it: In the beginning of the Gold Rush, few people hitched...
Recently, a top-5 Internet Retailer approached TowerData because they were struggling to make their email marketing more relevant. Using our data to tailor content, special offers, and gender-specific subject lines, the e-tail company saw some pretty crazy improvements in their...
As studies show, dirty data takes a toll in undermining marketing effectiveness and profitability, yet many organizations fail to implement data-quality programs. A 2013 Marketing Data Benchmark Report by NetProspex supports these findings, showing that more than 60 percent of...
In Part 1 of this series, we introduced 10 of the most commonly used terms in email marketing. Here, we expand upon that list, bringing you 10 more need-to-know email marketing definitions. IP Address: The unique identifier for a computer....
If there’s one truth in the wild world of email marketing, it’s that the success of a campaign relies heavily on the amount of emails opened. If only it were that simple. The Radicati Group estimated that in 2013, the...
The following is a guest post by Ryan Pitylak, CEO at Unique Influence. As social media marketing gains momentum (and legitimacy), Facebook is emerging as one of the most powerful tools for online marketers. Just this year, 82% of SMBs...
As we have seen, email marketing is undergoing a sea change in response to the dramatically changing landscape where Big Data, the collapsed marketing funnel, and real-time marketing have come into play. Because segmentation, personalization and triggered email depend on...
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