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3 Key Dimensions of a Highly Compelling Marketing Email

Oct 28, 2013   |   2 min read

Knowledge Center  ❯   Blog

better marketing emailsMany marketing professionals constantly challenge the value of email marketing, insisting newer digital marketing tactics-such as blogging and social media-have replaced it entirely. While this may be a widely held view, it by no means reflects the reality of the data regarding what constitutes successful digital marketing efforts.

According to Econsultancy’s 2013 email marketing census, 66 percent of in-house marketers consider their email to produce either an “excellent” or “good” ROI. What’s more, 75 percent of social media users say email is the best way for brands to communicate with them, according to a MarketingSherpa survey.

Despite this compelling data, the idea of email marketing campaigns often leaves a bad taste in marketers’ mouths for their potential to be pesky and intrusive. It’s true many companies produce less than stellar email campaigns that make us want to swear off email for good, but it’s also true these companies are doing email marketing the wrong way.

Your email marketing campaigns should stand out for the right reasons. Here, we share three key strategies for producing a highly compelling marketing email.

Email marketing that delivers worthwhile information is not going out of style. In fact, when used in tandem with other marketing efforts like social media, email marketing can prove to be a highly effective strategy.

Discover more tips for highly compelling email marketing with our free download, “5 Easy Ways to Take Your Email List to the Next Level.”

Photo Credit: David Goehring

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