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Top-tier email marketers achieve better results through the application of leading-edge approaches like Big Data mining, micro-segmentation, predictive analytics and real-time triggered email, coupled with best practices that include scrupulous data hygiene, real-time verification and demographic appending. The qualities and...
As email marketers wrestle with the challenges of harnessing Big Data, experts stress the importance of maintaining data quality for Big Data marketing efforts to succeed. In its study on Big Data and marketing readiness (“Data-Rich and Insight Poor“), Yesmail...
Big Data is a hot topic and one that email marketers are struggling with as far as defining goals and determining approaches and practices. As Angelo Racoma writes, citing a Yesmail and Infogroup survey, “Marketers love Big Data, but don’t...
With the rise of Twitter and Facebook, marketing isn’t just about email anymore. It’s true: email is still the king (see last week’s blog for the full email manifesto) but the Marketing Kingdom also has its princes (Facebook), dukes (Twitter),...
There are a good number of marketers and analysts who have concluded that the marketing funnel is dead or flattened. The problem, as Sequentia Environics Chief Strategist Jen Evans explains, is that “marketing has fundamentally changed, and many in the...
Although there is a lot of expert advice about the benefits of triggered email marketing in general, there is little discussion about the technology and systems required to conduct a triggered email campaign. As Neil Rosen of eWay Direct relates,...
Last week was all about the cold, hard facts behind email personalization. Metrics, percentages and info-graphics all agree: personalized emails work and people like them. But this week is all about the WHY. Why do people value personalized emails? Why...
Email marketing consistently generates the highest return on investment (ROI) among all online marketing channels. However, studies show that 30% to 50% of companies do not, or cannot, determine their email marketing return on investment (ROI). New survey data from...
At Rapleaf, we love data and we love email personalization, so it only makes sense that we love data-driven email personalization too. We’d marry it if we could. But this week’s blog post isn’t about warm, fuzzy emotions. It’s about...
As email marketing becomes increasingly more sophisticated and challenging, data appending and list cleansing play an ever more important part in achieving marketing success. Experian QAS’s recent study found that the most common types of email database errors are incomplete...
The better you know your prospective buyers, the better you can fashion your communications to convert them to paying customers. As part of the effort to win more business, email marketers are seeking to segment and target their audiences with...
As we have seen, there is a strong consensus that content is king in email marketing. However, as Anne Murphy points out, while large portions of marketing budgets are being allocated toward content for lead generation, marketers are struggling to...
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