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Day 8: “Leave a Lasting Impression” The key to pleasing your audience is to leave a lasting impression. One way to keep your users coming back to your site is through smart, personalized recommendations. For example, a restaurant reservation website...
Day 7: What’s in Your News? How great would it be if everyday when you sit down at your computer and open your browser to your familiar news site, the types of stories and events you typically browse were right...
Day 6: “Roll Out the Red Carpet” To create effective marketing buzz and reach new potential customers, identify your most influential, socially active customers and delight them. These “brand advocates” will talk, tweet, blog and/or write reviews about their experience,...
Day 5: Who’s In the Spotlight? In my inbox this morning I opened my ‘What’s New this Week” weekly email update from a movie provider I subscribe to. ‘The Last Airbender’ was highlighted front, center, and bolded as this week’s...
Day 4: Plant the Seed Use personalization to highlight and create promotions that are tailored to meet the specific interests of your customers, that otherwise may not have been considered. Promote a travel offer based on the top three cities...
Day 3: Get the Answers Without the Search A great benefit of personalization is that it allows for a more enjoyable experience day-to-day without any extra effort from your consumers or users. For example, when an aspiring artist logs into...