Custom Models

Data-Driven Models Designed for Marketing Outcomes

What if your best-performing models weren’t built in spreadsheets or stitched together from outdated third-party data, but shaped by a living, breathing network of real-time digital signals?

That’s the difference between predictive guesses and predictive precision.

AtData’s identity graph and email activity network are already trusted to power fraud prevention models at scale. But for marketers who think beyond risk mitigation — for those focused on growth, efficiency, and relevance — those same inputs fuel something far more valuable: custom models tailored to your business goals.

From Reactive to Proactive Modeling

Traditional fraud models are designed to stop something. They’re important, of course, but what about models designed to unlock something? To open new channels, increase conversions, enrich segmentation, or sharpen personalization?

That’s where most marketing organizations hit a wall. The data feeding their models is either incomplete, stale, or far too generalized. Without current behavioral signals or deep identity resolution, even the most advanced teams are left relying on assumptions.

AtData changes the equation. With over 100 billion monthly signals and decades of email-centric consumer identity experience, we offer a uniquely potent foundation for predictive modeling, scoring, enrichment, and orchestration.

What Makes Our Data Model-Ready

A custom model is only as strong as its weakest input. This isn’t about handing off a raw dataset. It’s about delivering clean, structured, continuously enriched signals that map naturally to your modeling needs. Whether in CDPs, cloud data platforms, or in-house scoring engines.

We’ve spent years building and refining a data network that marketers can trust to be:

• Fresh: Email activity data updated in real time.
• Deep: Historical context spanning years of behavioral patterns.
• Linked: Strong identity resolution across emails and households.
• Rich: Demographics, purchase behavior, interest categories, and more
• Safe: Privacy-first, hashed data options with clear compliance boundaries

Our Data Fuels Custom Models Designed To…

• Prioritize Leads

  Train lead scoring models on actual downstream behaviors, not arbitrary form-fill signals. Identify the leads most likely to convert, and more importantly, those most likely to become valuable long-term customers.

• Personalize Experiences

  Build segmentation models that go beyond recency and frequency. Map engagement across identities, devices, and channels to create truly personalized journeys.

• Maximize Lifetime Value

  Identify customer profiles with high spend propensity or repeat purchase behavior. Shape loyalty strategies, reactivation campaigns, and content calendars around data that signals intent, not just interest.

• Optimize Retargeting

  Know which anonymous visitors are worth retargeting, and with what message. Use activity data to refine lookalike models, suppress disinterested users, and focus media spend on high-value segments.

• Elevate Email Campaign Strategy

  Move past open rates. Incorporate true engagement history, cross-device behavior, and email replacement models to drive inbox placement, reactivation, and smarter suppression.

Why Marketers Choose AtData for Custom Modeling

Marketers today are data-rich but insight-poor. They sit on mountains of CRM entries, ad clicks, and campaign data, but struggle to activate it with precision. That’s where our advantage shows up. AtData offers:

• Context, not just contacts: It’s not enough to know an address is valid. We tell you how active it is, how recently it engaged, and behavioral implications across the digital ecosystem.
• Intelligence at scale: Our signals don’t just cover millions. They cover the patterns within those millions, trained across real-world outcomes.
• Signals that adapt: Consumer behavior evolves, and your models should, too. Our real-time data feed ensures your custom models don’t go stale the moment they’re deployed.

And critically, we speak your language. We don’t just deliver data. We align it with the way your teams work, from audience strategy to lifecycle automation to media optimization.

Where Your Data Team Meets Your Marketing Team

Data science and marketing don’t always speak the same language. But the best custom models come from collaboration, where business objectives and predictive logic intersect.

We enable that intersection by making our data:

• Easy to integrate into modern stacks
• Compatible with your modeling workflows
• Flexible enough to serve both experimentation and production environments
• Transparent in provenance and structure, so your team can trust the outputs

Whether your team is working in a CRM, CDP, or your own proprietary systems, our delivery pipelines are built for speed, clarity, and scalability.

The Future Is Custom, and It Starts with Better Inputs

You already know that off-the-shelf models and syndicated segments only get you so far. In a competitive, signal-saturated world, advantage comes from what only you can build, and how confidently you can build it.

Our job is to make sure the raw material is world-class.

The same email identity and behavioral network that powers fraud prevention for Fortune 500 brands is ready to power your marketing engine with faster onboarding, sharper targeting, smarter attribution, and scalable personalization.

You don’t need more data. You need better signals. Let’s build your next model on a foundation that’s already working behind the scenes of the most sophisticated marketing systems today.