Identity Intelligence, Anchored in Email

Identity Intelligence for Decisions That Grow Revenue and Reduce Risk

AtData transforms persistent email identity, decades of history, and real-time behavioral activity into intelligence enterprises use to recognize customers, improve data, assess risk, and make more confident decisions.

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Marketing Data Intelligence Unlock Insights About the Person Behind the Email Address

Unmatched Real-Time Activity Power Fraud and Risk Decisions with Global Email Intelligence

License Leading Datasets Empower Unmatched Insights. Our Database. Your Solutions.

150

Billion

Deterministic Activity Signals Seen Monthly

10+

Billion

Global Email Addresses Maintained

Years

Historical Identity Infrastructure and Expertise

98%

Coverage

Global Email Address Activity-History

A part of

Experian

Driving Intelligence Innovation
Press Release

Validate Resolve Understand Assess

Is the identity data accurate, active, and safe to use?

Confirm whether an email address is deliverable, active, risky, toxic, or likely to damage downstream performance. Use validation at capture or across existing databases to prevent bad data from entering communications, analytics, fraud systems, and operational workflows.

Real-time email validation
Database hygiene
Email correction
Spam-trap and toxicity detection
Data-quality monitoring

Validate Identity Data

Which records, identifiers, and interactions belong together?

Use email as a persistent anchor to connect fragmented customer records across systems, channels, devices, and moments in time. Improve recognition without relying entirely on transient identifiers or incomplete first-party records.

Customer identity matching
Email-to-person resolution
Online-to-offline linkage
Alternate email identification
Identity graph enrichment

Resolve Identities

Family at Home Representing Identity Information

What can this identity reveal about the customer behind it?

Add demographic, household, activity, engagement, and behavioral context to first-party records. Give marketing, analytics, product, and data teams a more useful view of the customer without requiring another customer interaction to collect it.

Customer enrichment
Audience segmentation
Engagement prioritization
Customer reactivation
Analytics and model development

Understand Customers

Security Professionals Checking for Fraud

Does this identity demonstrate credible history and behavior?

Evaluate identity longevity, recency, velocity, popularity, domain attributes, activity patterns, and other indicators of trust or manipulation. Introduce context earlier, when organizations still have the ability to approve, challenge, route, suppress, or investigate an interaction.

Identity risk assessment
Synthetic identity detection
Fake account prevention
Account takeover signals
Fraud model enrichment

Assess Identity Risk

Identity Across the Customer Lifecycle

Add intelligence where identity becomes consequential.

Identity is rarely a single event. It is captured, evaluated, connected, reused, challenged, updated, and reconsidered throughout the customer relationship. AtData strengthens that identity at the moments when organizations must decide what happens next.

We don't replace the systems responsible for engagement, fraud management, or decisioning. We improve the identity intelligence those systems rely on.

Capture

Start with a better data foundation.

Validate and correct identity information before it enters customer databases, marketing systems, risk models, or operational workflows.

Decisions supported:
Accept or correct | Route or reject | Suppress or retain

Qualify & Onboard

Understand more before granting access, credit, value, or trust.

Evaluate whether an identity has the history, activity, relationships, and behavioral consistency expected of a legitimate customer.

Decisions supported:
Approve or Decline | Step up or Review | Prioritize or Suppress

Recognize & Engage

Connect the customer across fragmented systems and interactions.

Resolve identities, complete customer records, improve audience quality, and introduce the context needed for more relevant engagement.

Decisions supported:
Match or Merge | Segment or Suppress | Activate or Update

Transact & Protect

Add identity context to decisions beyond the transaction alone.

Help fraud, payment, and risk systems distinguish credible customers from identities displaying signs of automation, manipulation, or coordinated abuse.

Decisions supported:
Allow or Challenge | Hold or Route | Investigate or Block

Monitor & Retain

Keep identity useful after the first decision.

Recognize changes in activity, contactability, engagement, and risk as the customer relationship evolves.

Decisions supported:
Continue or Update | Reengage or Revalidate | Rescore or Investigate

Explore the Customer Lifecycle

Capture

Start with a better data foundation.

Qualify & Onboard

Understand more before granting trust.

Recognize & Engage

Connect across fragmented interactions.

Transact & Protect

Add identity context to decisions.

Monitor & Retain

Keep identity useful after the first decision.

Enterprise Trust Quick Implementation White Glove Support

Friends Looking at Advertisement on Mobile Phone

Identity intelligence must be usable, explainable, and responsibly governed.

AtData supports enterprise identity decisions with data practices, delivery controls, and implementation processes designed for privacy-conscious and compliance-sensitive environments.

Business Professionals Discussing Implementation

Add intelligence without adding another destination.

AtData is designed to feed the systems where customer, growth, and risk decisions already happen. Choose the intelligence, delivery method, and level of customization appropriate to your use case.

Security Professional Checking Code to Ensure Privacy

Think of us as an extension of your team. We all win together.

AtData works with client teams to define the identity decision, select appropriate signals, evaluate performance, and integrate intelligence into existing workflows.

Identity Intelligence, Anchored in Email

Identity Intelligence for Decisions That Grow Revenue and Reduce Risk

Is the identity data accurate, active, and safe to use?

Which records, identifiers, and interactions belong together?

What can this identity reveal about the customer behind it?

Does this identity demonstrate credible history and behavior?

Grow Customer Value

Build growth on customers who can be recognized, reached, and understood.

Reduce Identity Risk

Detect questionable identities before they become expensive behavior.