Connecting the Dots Between an Email Address and the Person Behind It
90% of the world’s data has been created in the last two years. As we navigate the currents in our modern world, the adage “knowledge is power” has transformed into the contemporary truth: “data is power.” In the digital era, the value of data is undeniable, and our ability to sift through and extract meaningful insights is critical.
As data’s importance grows, one piece of information stands out for its enduring value: the email address. It’s more than just a point of communication — it’s a consistent digital identifier and reliable source of information filled with insights.
Email address intelligence means understanding more than just email interactions. It’s about connecting the dots between an email address and the person behind it.
This process reveals preferences, behaviors, activity, and engagement, allowing for validation and identification. This naturally lends itself to segmentation, omnichannel personalization, as well as safeguarding against fraud and other potential threats. AtData has honed our tools and methodologies to simplify the complexity, providing businesses with clear, actionable data and strategies.
Why Email Address Intelligence?
Email address intelligence analyzes an individual’s email behavior and associated data to provide insights into engagement patterns, preferences, and often, purchase habits. It can reveal how a person interacts with content, their device usage, and demographic information. These insights are necessary for crafting personalized and relevant messaging, strengthening brand loyalty, and improving response rates.
Email address intelligence transforms large volumes of raw, often chaotic, data into organized, meaningful information. The value lies not just in the end product, but in the process itself. The collection, cleansing, analysis, and distillation of the data enables organizations to access actionable information about their customers and prospects based on their behavior across thousands of websites.
Identity linkage and refinement
Email address intelligence helps to create a more holistic customer profile by linking and verifying multiple identifiers like email addresses, names, and postal addresses. It enriches databases by filling in and resolving incomplete information to ensure that various identifiers correlate to the same individual, offering businesses a seamless omnichannel view across platforms.
Foundation for analytics
Gaining a deeper understanding of your audience through email address intelligence not only strengthens current marketing and engagement strategies but also serves as the foundation for businesses to effectively employ analytics, data science, machine learning, and AI to meet evolving needs.
Enhanced security and protection
Beyond just data analysis, email address intelligence offers an essential layer of protection. By verifying and validating email identities, it strengthens defenses against fraud to safeguard your database from infiltration by risky or malicious email addresses. This fortification not only ensures the integrity of your data but also minimizes potential threats and related costs, such as those from phishing or regulatory fines. Consequently, you can trust that your insights and strategies are based on reliable and secure data.
What Sets AtData Apart?
Core focus for over 20 years
The result of the merger of TowerData and FreshAddress, AtData has unparalleled expertise with email-centric data, having built the most comprehensive database in the industry to give businesses a holistic view of the user behind the email address. We confidently and accurately tie email data to a wealth of identity information enhanced with behavioral insights.
Industry leading data
The real value in data often lies beneath layers of noise, duplicates, and inconsistencies. Our email validation and data hygiene processes ensure that businesses work with the most refined and reliable datasets. We enrich first party data with relevant information from a wealth of sources to offer the most complete, up-to-date consumer profiles.
At the forefront of innovation
With our proprietary global network regularly processing billions of data points and machine learning, we consistently pioneer new techniques and technologies across our solutions to ensure the most robust, accurate results. From predicting trends and behaviors to mapping activity and stopping fraud, our advanced technology will provide you with a competitive edge.