Prevent Transaction Fraud with Email Address Intelligence

Mitigate Risk & Fraud with Email Address Intelligence

The email address is the most important component of someone’s online identity. It is the thread that ties online profiles together and remains the cheapest way for organizations to engage with their customers. Over the last decade, the average consumer has kept their same email address for at least 10 years, which we can only expect to increase as more people migrate to Gmail.

This results in the email address being the stickiest form of identity as people change addresses and phone numbers. Furthermore, it is the most reliable source of information specifically tied to identifying and flagging fraudulent behaviors.

Email address intelligence enables organizations to connect the dots between the email address and the person behind it, and a lot can be uncovered by analyzing activity and engagement signals tied to it. Email address intelligence provides an important layer of protection for your database to minimize potential threats which can negatively impact your business.

Pinpoint Suspicious Activity, Lockdown Transaction Fraud

The way consumers make buying decisions began shifting towards digital in the last decade but was pushed into hyperdrive in 2020. Now, nearly two-thirds of adults worldwide are using digital payments and digital revenue is expected to reach $14.9 trillion by 2027. With many online engagements and transactions happening every day, fraudsters are taking advantage of the opportunity to acquire goods and services through methods such as credit card fraud, online payment fraud, identity theft and account takeovers. This results in chargeback requests, which is expected to cost businesses globally $41 billion by 2027.

Transaction fraud occurs when bad actors attempt to exploit businesses during the payment process, and it’s a risk that many businesses face if online payment is part of the customer journey. The key for organizations is to flag and deny the transaction before it is processed to protect their bottom line, maintain trust with their customers, and avoid lost opportunities.

Being in control of your first-party data provides you with insight into the online profiles that are associated with your business, which typically requires an email address at the point of account creation. By analyzing the behavioral insights of the email address, such as first activity date, email velocity, and email popularity, you can verify the identity of the card user while also providing a frictionless experience for the customer.

Comprehensive Fraud Detection

Utilizing a robust email-centric database monitoring more than 4 billion monthly email activity signals on 2.5B email addresses, AtData provides a clear picture of who users are at the point of purchase.

AtData accurately pinpoints risky and fraudulent profiles using machine learning-based models. Utilizing a single email address, we analyze multiple risk variables to provide you with an easy-to-implement score.

• Domain and IP Analytics
• Behavioral Insights
• Email Validation
• Platform Tumbling Check
• Name, Address, and Email Correlation and Anomalies
• Fraud Consortium

AtData can quickly identify a potential fraudulent customer profile with the most accurate email data available in the industry. Your business can identify and flag malicious activity at a more rapid pace across billions of datapoints to prevent transactional fraud.

AtData is the leader in email address intelligence with our 20 years of experience and historical data. Armed with billions of email events processed daily, you can fuel your fraud decision logic to better assess risk.