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Experian®, the global data and technology company, today announced it has acquired AtData, a leading data and intelligence company backed by the world’s most comprehensive email insights technology.
Our new machine learning-driven model rapidly identifies AI-generated, nonsensical, or otherwise low-intent email inputs at capture for faster decisioning.
AtData has been named a winner of the Digital Identity Solutions Award in the 2025 Globee® Awards for Business - Cybersecurity & Privacy category.
Industry-leading email identity datasets are now available for licensing, designed to accelerate AI/ML models, identity graphs, resolution, and large-scale consumer data strategies.
Real-time email intelligence flags fraud signals to identify and eliminate synthetic identities and account takeovers.
Sales and Marketing Technology Awards recognize AtData for email-first approach to uniting identity, marketing and fraud prevention.
Behavioral intelligence and real-time risk signals transform traditional email verification into a more strategic marketing asset.
Drawing from an analysis of more than 4 million transactions in its fraud detection network, AtData identified top indicators that correlate with elevated fraud risk.
AtData analysis shows nearly half of high-risk disposable domains now hyper-disposable with shorter lifespans and accelerated proliferation increasing the complexity and velocity of fraud.
New access to AtData's email solutions will help marketers on Snowflake identify active email addresses that are more likely to engage and reach consumers via alternative emails.
AtData unveils SafeToTrust! Aimed at helping retailers and marketers mitigate promotional abuse and coupon fraud, ensuring promotional offers reach genuine consumers to help protect and maintain a brand’s reputation.
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