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Resolve identities to deliver consistent, personalized multichannel experiences with improved attribution by linking identity and activity across email, web, postal, and more.
Modern consumers engage across multiple touchpoints — email, social, websites, apps, in-store — often within the same journey. When data remains siloed across these channels, personalization breaks, messaging becomes disjointed, and brand experiences feel fragmented.
To create truly seamless customer journeys, brands must resolve identity across environments and activate real-time insights. By linking signals from email activity, web visits, location data, and demographics, marketers can recognize individuals, not just devices, and deliver continuity no matter where engagement happens.
The result? More meaningful customer experiences and better marketing performance, powered by trust, reach, and relevance. AtData utilizes the most valuable identity marker, the email address, to connect your various databases, lists, or programs by adding missing details for a more complete picture.
The first step in resolving identities is good data. Validate and update your email addresses for a solid foundation and improved accuracy. By ensuring this primary identity marker is valid and correct, businesses can more confidently match additional data points.
Address the challenges of inactive, outdated email addresses by identifying alternate, active ones so you can maintain connection with customers. Link multiple emails for the individual or household to unify profiles and improve digital audience activation.
Enhance your customer database by adding missing emails to existing postal addresses. If you’re looking to expand your reach in digital marketing channels and improve communication, you need email addresses to contact them in their preferred method.
Add postal addresses for direct mail campaigns and geolocation personalization. Get more complete customer records to reach them consistently through traditional mailing methods and online.
Make a great first impression by showing new customers you’re paying attention to the details. Enrich your customer data with demographic information like age, gender, income, to improve segmentation and targeted marketing campaigns.
Identify anonymous browsers and connect them with existing customer profiles. Link unknown traffic back to identifiable profiles to gain additional insight into customer behavior and preferences, which can be used for personalized retargeting and improved user experience.
Identity resolution is essential in unifying an individual’s activities and profiles across multiple data sources, crucial for today’s varied digital interactions. It involves sophisticated matching utilizing machine learning to accurately link associated data and activity back to an individual or household. This is key to eliminating duplicates, enriching customer profiles, enhancing overall data quality, and improving the accuracy of attribution and analytics. Achieving a unified customer view allows you to deliver personalized experiences, improve customer satisfaction, and make marketing efforts more efficient.
Link engagement across email, web, and other channels for smarter, more cost-effective follow-ups.
Deliver messaging that stays aligned with individual preferences and behavior across every touchpoint.
Append missing identifiers to amplify data coverage and extend reach across campaigns.
Track how users move between channels and know what’s driving conversions.
Adapt to changes like email churn or cookie loss with alternate identifiers and real-time updates.
Streamline data enrichment and activation across platforms with built-in scalability and speed.
Ensure messages land where customers are active, no matter how often they switch channels.
Connected data provides insights into behavior and market trends for more strategic planning and execution.
The future of marketing isn’t multi-channel, it’s cross-channel. That means recognizing the same individual across devices, campaigns, and moments, and meeting them with relevant, timely messaging. When data is fragmented, customer experience is too.
AtData helps you build continuity and connection through intelligent identity resolution. Whether you’re retargeting an anonymous website visitor, enriching CRM profiles, or reactivating dormant leads, we provide the real-time data infrastructure to unify engagement and amplify results.
Seamless brand experiences aren’t just good marketing. They’re what customers expect. And they start with knowing who you’re talking to.
We process over 100B monthly signals to connect and verify identities at scale.
Our infrastructure connects with leading CDPs, CRMs, ESPs, and ad platforms effortlessly.
We help orchestrate identity and metadata across teams, tools, and channels.
Use both long-term behavioral patterns and fresh signals to shape customer journeys.
Connected data focuses on integrating and linking consumer information from various sources to create a unified, interconnected profile, unlike where data remains in isolated silos throughout an organization.
AI enhances the ability to connect data by enabling advanced predictive modeling, which helps to extract more meaningful insights from large and complex datasets as well as more accurately link information to the same individual or household.
The main challenges include managing data integration complexities, ensuring data privacy and security, overcoming data silos, maintaining data quality, and addressing gaps for a unified view.
Connected data provides deeper insights into customer preferences and behaviors, enabling more personalized interactions and improving overall customer loyalty.
Yes, by analyzing more robust consumer profiles linked together from various sources, connected data can help businesses predict trends and adapt their strategies accordingly.
Data governance is crucial in ensuring the accuracy, consistency, security, and privacy of data. Data integrity is important to any business and ensuring consumer data is handled in the most secure and privacy conscious way is crucial. Data governance can help ensure your organization is honoring an individual’s preferences and rights.
FinServ / FinTech
AdTech / MarTech
Subscription Commerce
Automotive
Entertainment
Hospitality & Tourism
LeadGen
Media
Nonprofit & Political
On-Demand & Delivery
Restaurant & Food Services
Retail & Ecommerce
