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In just two months, the largest shopping season of the year will be under way, and most retailers are putting the final touches on their carefully crafted holiday campaigns. How can you make sure you’re getting the biggest return on...
Despite chatter that “snail mail” is becoming a trend of the past, marketers are still finding this channel incredibly lucrative. That’s because, while the digital space is becoming more and more crowded, the postal service is delivering fewer and fewer...
TowerData teams up with LOB to revolutionize the cross-channel marketing experience.
Labor Day has come and gone, kids have returned to school and most marketers are counting the days until they can launch their holiday campaigns and finish out another successful year. But before we file away our summertime memories and...
As a modern marketer with practically unlimited consumer data at your fingertips, it’s not uncommon to feel a little bit like Big Brother. The sheer volume of information available to you is impressive and can help fuel a positive experience...
Every marketer wants to appeal to their target audience with the most relevant and personalized experience possible. After all, that’s how brands create a unique and memorable buyer experience; one that makes your customer feel valued. But some marketers aren’t...
Despite all the intelligence and data available to us, it’s sometimes difficult for marketers to determine why one email campaign is a mega success that yields an enormous percentage of clicks, opens and conversions, while another is a dud. This...
Imagine you purchase a gift for your spouse from a retailer. Even though you’ve provided the retailer with a wealth of information-your name, age, gender, geographical location and even the fact that the item was a gift-they begin targeting you...
Email marketing remains one of the most powerful lead generators for any organization. In fact, 73% of marketers agree email marketing is core to their business. Given the importance of this channel, the mere thought of switching to a new...
Marketing and advertising have come a long way since the 1960s. The well-dressed, martini-swilling, creative-driven advertising executives of the mid-century-as portrayed in “Mad Men”-remind us that tried-and-true marketing strategies, like audience-centric messaging, are still the cornerstone of modern marketing. But...
According to the National Retail Federation, families are expected to “spend more freely” this year on school and college supplies-$7.8 billion more. For retailers, this means major opportunity to see a spike in sales. The key to capitalizing on the...
People’s attention spans seem to get shorter and shorter every year. Recent attention span statistics show the average attention span today is only 8.25 seconds, which is nearly four seconds shorter than 15 years ago. For a marketing standpoint, this...
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