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Consolidated resources on everything email address intelligence
As a modern marketer with practically unlimited consumer data at your fingertips, it’s not uncommon to feel a little bit like Big Brother. The sheer volume of information available to you is impressive and can help fuel a positive experience...
Every marketer wants to appeal to their target audience with the most relevant and personalized experience possible. After all, that’s how brands create a unique and memorable buyer experience; one that makes your customer feel valued. But some marketers aren’t...
Despite all the intelligence and data available to us, it’s sometimes difficult for marketers to determine why one email campaign is a mega success that yields an enormous percentage of clicks, opens and conversions, while another is a dud. This...
Imagine you purchase a gift for your spouse from a retailer. Even though you’ve provided the retailer with a wealth of information-your name, age, gender, geographical location and even the fact that the item was a gift-they begin targeting you...
Email marketing remains one of the most powerful lead generators for any organization. In fact, 73% of marketers agree email marketing is core to their business. Given the importance of this channel, the mere thought of switching to a new...
Marketing and advertising have come a long way since the 1960s. The well-dressed, martini-swilling, creative-driven advertising executives of the mid-century-as portrayed in “Mad Men”-remind us that tried-and-true marketing strategies, like audience-centric messaging, are still the cornerstone of modern marketing. But...
According to the National Retail Federation, families are expected to “spend more freely” this year on school and college supplies-$7.8 billion more. For retailers, this means major opportunity to see a spike in sales. The key to capitalizing on the...
People’s attention spans seem to get shorter and shorter every year. Recent attention span statistics show the average attention span today is only 8.25 seconds, which is nearly four seconds shorter than 15 years ago. For a marketing standpoint, this...
When was the last time someone forwarded you an email? If you’re like me, it probably hasn’t happened in quite awhile. But that doesn’t mean people aren’t still sharing great email content with their friends, family and other contacts. More...
Transactional emails are key to any email strategy because they empower users to take a next action. In the most basic sense, a transactional email is sent to someone because of their inaction or a specific action they took. These...
It may be summertime, but some people are already planning for the holidays, especially retail marketers. It’s never too early to start strategizing your email marketing plan to drive sales and revenue this holiday season, and for good reason-in 2014,...
Market research is an incredibly important part of any business strategy, especially for marketers trying to determine how to best engage with their audience and persuade them to take action. Third-party data, whether from quantitative surveys, focus groups or email...
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