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Consolidated resources on everything email address intelligence
Most email marketers know TowerData as a premier provider of Email Validation, data enhancement and email activity metrics like Open Data. However, we’re also an industry-leading resource for Identity resolution services that connect customer profiles across multiple channels. As the...
Whether it’s for retargeting, retention, or re-engagement, direct mail can supercharge campaigns across the customer lifecycle. In this discussion about best practices for direct mail today, TowerData and Lob review: • The power of personalization – using data to deliver...
Every email marketer knows deliverability is the backbone of any successful email marketing campaign, but every email marketer also knows deliverability can sometimes be challenging. In this 30 minute conversation, we’ll cover: • The key technology tools that make inboxing...
Digital channels are growing more and more saturated. Why? Well, to put it simply, it costs virtually nothing to send an email, so companies send lots of them. However, there’s been a recent resurgence in eCommerce and retail returning to...
Email retargeting, remarketing, and triggered email campaigns are some of the top performing tools for ecommerce marketers. They have evolved over the last decade and now include elements of performance marketing, as you can use them for prospective and anonymous...
Email marketers know identity matching is a necessary tool for connecting customers across channels. In short, it provides the fuel for them to deliver people-based marketing powered by accurate, complete and connected information about people. But what is people-based marketing,...
In this fireside chat, we’re tackling these 4 questions: • What is data’s role in creating compelling people-based campaigns? • How can you drive loyalty at all steps in the customer journey, including pre-purchase? • What happens when cookies go...
FreshAddress, LLC, the leader in email marketing database services, today announced it successfully completed its 2020 Service Organization Control (SOC) 2 Type 1 audit. Impressively, the process revealed no exceptions, meaning that the company's existing operational policies, data protection, & privacy protocols...
As the world disengages to try to contain the coronavirus known as COVID-19, one location is even busier than usual: the inbox. A rising tide of brands is taking to email to reach customers directly with news and information about...
Email is the most effective way to reach visitors and convert them into customers. A report by Yes Lifecycle Marketing announced that: browse abandon triggers with subject lines under 30 characters generated open rates of 35.5%, while those with subject...
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