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As the world disengages to try to contain the coronavirus known as COVID-19, one location is even busier than usual: the inbox. A rising tide of brands is taking to email to reach customers directly with news and information about...
Email is the most effective way to reach visitors and convert them into customers. A report by Yes Lifecycle Marketing announced that: browse abandon triggers with subject lines under 30 characters generated open rates of 35.5%, while those with subject...
In order to strengthen the security of our API platform, TowerData is discontinuing support for Transport Layer Security (TLS) 1.0 and TLS 1.1 on the TowerData API on April 6, 2021.
Heart-shaped boxes of chocolate, a dozen roses and a bottle of champagne. Sure, those things are nice, but the real way to the heart is through a great email. OK, maybe that’s just us. While a great email may not...
As email marketers, you’ve definitely heard these terms before: validation, verification and hygiene. While they might seem to mean the same thing, these three processes have key differences that make all of them necessary for your email marketing program. Here...
Phil Davis, AtData’s CBO sits down with our good friend Timothy Li, CEO of Alchemy, for a quick discussion about the email address and its role in defending FinTech firms from fraud. It’s a short, 25 minute session, but we...
Re-Engagement campaigns are a great tool to help you uncover additional revenue in your email database. Our team set aside the time to chat about how to create compelling re-engagement campaigns after running your email list through email validation. Learn...
Believe it or not, email validation, email verification, and email hygiene are all different processes. What are the key differences? Check out this excerpt from our January 2021 fireside chat: How to Uncover Additional Revenue in Your Email Database
Email Validation is a great tool to have in any email marketing stack. How can you use it in both B2B & B2C marketing, and what common struggles does it solve for each?
To say the world changed in 2020 would be an understatement. Countless people lost jobs and loved ones, dealt with work-from-home strain paired with helping their children through distant learning classes, and endured a decrease in social activities, leading to...
We’ll be hosting a series of fireside chats, and we’re kicking things off with a conversation about email database tools, techniques and tips. If you feel comfortable with the basics of email marketing, please join our team for a deeper...