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Articles covering anything to do with email and email address intelligence
Day 2: Your Time is Precious You only have so much time in your day. A personalized experience means seeing the content, products, emails, and updates that you want to see – when you want to see it. This means...
AtData’s vision is to help create a more personalized world. We feel delivering a more personalized experience is the best gift you can give to your customers. In honor of the holiday season, we present to you “12 days of...
The Wall Street Journal’s recent article in the “What They Know” series discussed the problem of Facebook IDs being passed to ad networks. This is a serious potential privacy risk – and most Facebook applications are impacted by this issue....
Update-11.4.11: This article reflects our policies as of Fall 2010. Since that time, we’ve continued to update our policies in line with industry best practices, including those developed by the DMA, NAI and IAB. As our technology and products continue...
In a recent AdExchanger.com article, Rapleaf CEO Auren Hoffman wrote about the need for regulating online advertising and how doing so will help promote growth of the industry overall. Below is the full excerpt: The online advertising industry is going...
1. Gaining social insight + socializing CRM databases The first step towards better marketing is a better understanding of your customers, and companies are using TowerData to discover the “Four Ws” of their audience in order to personalize interactions and...
The political campaign space is ripe with innovation as politicos and technologists alike seek to find more efficient ways to create awareness, reach the right constituents, and ultimately win elections. As primary season gets into full-swing and campaigns across the...