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The 12 Days of Personalization

Dec 6, 2010   |   1 min read

Knowledge Center  ❯   Blog

AtData’s vision is to help create a more personalized world. We feel delivering a more personalized experience is the best gift you can give to your customers. In honor of the holiday season, we present to you “12 days of Personalization”. For the next 12 days, we’ll discuss 12 simple ways to give and get the gift of personalization with minimal effort.

Day 1: “Mr. and Mrs. Smith” – Creative offers based on Gender.

If you have a single deal to offer to your audience, it’s important to deliver that deal in a relevant and attractive way to each individual. Put the reader first and increase conversions. For example, if there is promotion for a local spa, you could send a message to your female audience saying:

“Tired of holiday shopping for everyone else? Treat yourself to a day of relaxation.”

Alternatively, for a male audience, you could send a slightly different and more personalized message to invite them to treat their loved one to a spa:

“Looking for ways to show that special someone just how much they mean to you? Treat your loved one to a day of relaxation.”

The first, female-oriented message is not very likely to catch a man’s attention. With a simple change in wording, the second message becomes far more personalized to the recipient and makes both males and females equally as likely to purchase.

Are you ready to personalize?

Market to your customers and website visitors with the right message at the right time. AtData’s email signals and retargeting services expand the depth and precision of your marketing. Learn more here!

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