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Articles covering anything to do with email and email address intelligence
The primacy of email as an effective marketing tool continues to rise, with studies showing email continuing to be the most popular marketing and sales channel and the one generating the highest ROI. For marketers, the key direction-and key challenge-is...
Targeted marketing possibilities become endless when you use Big Data to help you understand your prospects on a more intimate, personal level. The opportunity for capturing data about prospects and customers has grown exponentially and, consequently, so has the information...
For marketers eager to boost their email marketing results, list segmentation has become the leading strategic approach. The more data you can collect about prospects’ tastes and behavior and the better you can apply that information to targeted marketing, the...
Over fifty years ago statistician and Japanese business guru, W.E. Deming, declared “In God we trust; all others must bring data.” And bring data they have. In 2013, already dubbed “the year of big data,” 2.5 quintillion bytes of data...
As a New Year rolls in, it’s a perfect time to look at the key trends and predictions experts have offered for email marketing in 2013. A good number of prognosticators point to more refined targeting, personalization, mobile marketing, social...
Now more than ever, marketers are collecting high volumes of data from multiple sources, including offline behaviors and online actions via social media, email and websites. By using analytical tools, we can use this data to move beyond mass marketing...
The following is a guest blog post from our friends at Cloudera. We recently did a case study with them describing how we use Apache Hadoop to process Big Data. How Rapleaf Works Smarter with Cloudera by Justin Kestelyn (@kestelyn)...
We just got back from the Email Insider Summit in Park City Utah. I know what you’re thinking, ‘sweet place for a boondoggle’. You’re not wrong. Jokes aside, there’s something about mountain air that provides a top notch setting for...
All the work you put into in creating compelling emails is wasted if the emails you send never make it to your recipients’ inbox, which is why experts put so much emphasis on deliverability. As Return Path reported in its...
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