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Articles covering anything to do with email and email address intelligence
On its surface, sending marketing emails is a seemingly simple task. But as you well know, reaching your audiences via email with carefully crafted messages that inspire them to take action is much more difficult than slapping your persuasive messages...
Companies are increasingly depending on Big Data to communicate with consumers and provide business intelligence, which delivers truly positive customer experiences. While most organizations have a strategy in place to monitor and correct the quality of data, 94 percent suspect...
Last week was all about the cold, hard facts behind email personalization. Metrics, percentages and info-graphics all agree: personalized emails work and people like them. But this week is all about the WHY. Why do people value personalized emails? Why...
The United States Postal Service’s February announcement that it might stop delivering mail on Saturdays beginning in August has provoked many marketers to shift to email marketing as their primary channel. A whopping 77 percent of U.S. online consumers prefer...
Email marketing consistently generates the highest return on investment (ROI) among all online marketing channels. However, studies show that 30% to 50% of companies do not, or cannot, determine their email marketing return on investment (ROI). New survey data from...
As an email marketer, you are already taking advantage of the benefits and efficiencies of email marketing, and chances are the results you are seeing make you want to do more. But your ability to invest in email may be...
At Rapleaf, we love data and we love email personalization, so it only makes sense that we love data-driven email personalization too. We’d marry it if we could. But this week’s blog post isn’t about warm, fuzzy emotions. It’s about...
You know email marketing is an important part of reaching customers and growing your company’s business. In fact, more than 800 business executives surveyed in a December 2012 study commissioned by Experian QAS ranked email to be their most important...
As email marketing becomes increasingly more sophisticated and challenging, data appending and list cleansing play an ever more important part in achieving marketing success. Experian QAS’s recent study found that the most common types of email database errors are incomplete...
Multi-channel marketers have been debating the lifespan of direct mail ever since the United States Postal Service revealed an accelerated drop in mail volume back in the early days of the recession. The debate is more relevant than it’s ever...
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