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AtData Blog

Everything Email-Centric

Articles covering anything to do with digital identity, from marketing and fraud prevention, to email address intelligence.

Contextual Marketing with Email Intelligence

In our digital world, consumers are met with thousands of messages daily. From remarketing to video pre-roll, banners to sponsored social posts, we’re almost always surrounded by brand communications. With so many messages happening simultaneously, traditional strategies simply aren’t enough...
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Stay Engaged With Your Buyers With Triggered Email Messaging

What is the single best time to interact with your customers? Right after they’ve interacted with you. Triggered email marketing campaigns can generate open rates 30 percent to 50 percent higher than open rates for traditional email campaigns. If you’re...
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How to Put Your Email Subscribers in Control and Keep Them Engaged

When it comes to email marketing, it’s not always about you. Sorry to bruise your ego, but it’s the truth. Your email marketing should always be about the needs and interests of your customers. Sometimes, catering to your customers means...
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Locate and Win Back Inactive Contacts with Email Activity Score

Are you ready to re-engage dormant and inactive subscribers? TowerData, the leading provider of email data solutions, has developed an innovative new product to help you achieve these goals so you can boost the size of your target audience and...
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The Power of Email Segmentation in B2C Marketing

Everyone loves a good BLT. Warm, crispy bacon, crunchy lettuce and a juicy tomato. Mmmm. However, eliminate even one of these ingredients and the sandwich would be, well, unsatisfying. In many ways, your email marketing should resemble a perfect BLT....
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Best Practices to Re-Engage Inactive Email Subscribers

Every email list contains inactive subscribers. But smart marketers do everything they can to win them back to regain lost sales and improve their sender reputations. Add to that the fact the costs associated with acquiring new customers are steep,...
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How Email Validation Works: Spam Trap Detection

Remember back in grade school when a few misbehaving students would cheat on an exam and the teacher would re-test the entire class? Even though you may not have been a part of the offending group, you still had to...
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TowerData Discusses Real-Time Engagement & Data at ExactTarget #CNX14

TowerData sponsored and attended Connections 2014, the marketer’s can’t-miss industry conference from the Salesforce ExactTarget Marketing Cloud. At Connections 2014, Salesforce executives were promoting the latest addition to the Salesforce ExactTarget Marketing Cloud-Journey Builder for Apps-which helps marketers deliver personalized...
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TowerData Takes #CustFest: A Recap of America’s Customer Festival

Last week, I along with Katie and Thomas attended and sponsored America’s Customer Festival in Las Vegas. As we attended presentations and spoke with other attendees at our booth, three themes emerged: Excellent customer service drives significant ROI. There was...
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How Email Validation Works: Syntax Validation and Email Correction

Programmers, developers and IT professionals are all well-versed in the world of syntax errors. Often, we see them in the form of a pesky dialog box after inputting a piece of invalid code. Unfortunately, when these little typos take place...
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Where Retailers Should Focus Their Big Data Efforts

Few businesses are privy to as much consumer data as traditional brick-and-mortar retailers. But knowing more doesn’t always mean knowing what to do with it. We’ve identified three critical business questions big data can answer for retailers, revealing profitable opportunities...
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How to Use Data to Turn New Buyers into Loyal Customers

We’ve all heard the statistics that it costs more to acquire new customers than it does to keep existing ones. Yet many marketers continue to struggle with building customer relationships that last. Fortunately, advances in marketing technology are empowering the...
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