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Articles covering anything to do with email and email address intelligence
Last week, startups and tech companies from all over the Midwest came together for TechWeek Chicago. During the weeklong conference and expo, SimpleRelevance CEO Erik Severinghaus and TowerData CBO Phil Davis sat down to discuss email marketing, data-driven personalization and...
Plain and simple: Email marketing produces great results and it’s cost-effective. According to the Harvard Business Review, direct mail can cost as much as 100 times more than email marketing, while email marketing can still pull 95 times better ROI....
By the end of every IRCE, it’s pretty clear what major topic everyone is talking about. In the past, the conference has centered around multi-channel marketing and the rise of social media. This year at #IRCE2014, it was all about...
Summer is finally here! The sun’s out, everyone’s a little happier, and IRCE kicked off its big annual conference in Chicago. With its eCommerce focus, #IRCE2014 was all about one question: How can Internet retailers give online shoppers the same...
Data quality is one of the main criteria ISPs use to distinguish between a company sending wanted email and a company sending spam. Mail thousands of undeliverable addresses and they’ll think you’re a spammer. Do it several times and you’ll...
From personalized subject lines to custom content videos, emails are getting flashier. After all, marketers are continually looking to improve results with an edge over the competition. There’s always a new tactic, technology or theory that promises to drive more...
What prompts customers to share their personal data with brands? And how can email marketers adapt their data acquisition strategies to encourage their customers to share more? It’s a vexing challenge, particularly in this age where data drives most major...
Big data is a term we’ve come to see in news articles and blogs on a regular basis. So regular in fact, many marketers have come to view big data as this big scary monolith outside of their pay grade....
With Oreo’s Dunk in the Dark Tweet from the Super Bowl two years ago, real-time marketing hit the big leagues, popping up in blogs and newspapers everywhere. However, relatively few marketers have made the leap to leverage real-time data into...
Marketers are often concerned about sending too many emails to subscribers. It’s understandable; email fatigue can become a real problem if the causes aren’t understood and appropriate actions aren’t taken. However, when email marketing is done the right way, marketers...
Are you leveraging your email marketing system’s full potential? If triggered emails aren’t part of your strategy, then the answer is a big fat “NO.” Behaviorally targeted trigger campaigns are phenomenal at achieving the marketing trifecta: sending the right message...
Email marketers often ponder the optimum frequency for sending emails. Is the number of emails we’re sending too high? Too low? Just right? Finding a sweet spot that keeps subscribers engaged without overwhelming them is harder than Goldilocks finding the...
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