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14 Stats that Prove Email Marketing is Still King

Mar 31, 2015   |   2 min read

Knowledge Center  ❯   Blog

emailmarketingRegardless of company size and success, smart business owners know the best way to eliminate excess spend is to continually re-evaluate their budget. Because marketing often represents a significant part of company’s budget, it generally faces additional scrutiny. Savvy marketers know it’s up to them to justify every dollar through reports, examples and measured success. As marketers, it’s our duty to choose channels wisely and ensure every penny is well spent.

Because marketing is always evolving, and new tools and applications emerge every day, choosing where to allocate resources can be a challenge for even the most seasoned marketing professionals. The good news is email has long been a tried-and-true platform capable of yielding impressive results and a fast ROI.

Need help convincing your boss of the importance of email marketing? Here are 14 statistics to prove email is still one of the most powerful channels for reaching, and converting, your audience:

Email Is Everywhere

Few channels can match the reach email achieves. For example:

Email Leads to Nurturing, Which Leads to Sales

It would be fantastic if every lead entering your CRM was prepared to make a purchase. In reality, though, converting a prospect to a customer takes special TLC. Few channels are as well suited to lead nurturing as email. Here’s the proof:

Email Delivers Terrific ROI

One of the biggest challenges in marketing is properly measuring results. But, no matter how you slice or dice it, email produces outstanding results.

In other words, email is here to stay, and it’s stronger than ever. The next time you find yourself justifying your email marketing budget, pull out this list and let these numbers speak for themselves.

Need help taking your email ROI to the next level through personalization? Start with a free trial of InstantData!

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