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As much as we can plan in life and in work, the universe has a habit of throwing a few curveballs our way. And whether those curveballs are a faulty image in an email or a global pandemic, you now...
Testing is a popular topic here at FreshAddress, simply because we’ve seen so many clients benefit from using tests to optimize their email campaigns). Most email marketers think of A/B (split) tests when faced by a choice of subject line,...
It’s no secret; acquiring the right audience is getting more difficult and expensive. We recently led a round table at CampaignTech East, a conference for political campaign management and consultants, on the topic of preparing your database for the upcoming...
How can you show your customers you care all year long? For marketers, developing a relationship with your customers is a lot like courting them: The better you know the person, the better the relationship. But marketers also often see...
Marketing managers, how often have you found yourself inundated with bounced emails after launching your latest email marketing effort? The statistics on bounce rates are daunting: The average email list has a 10.5% bounce rate. Emails frequently bounce due to...
When you have 5 tradeshows and events in a single month, you learn a few things from the people you meet. September 2019 was one of our busiest tradeshow months this year, and the team brought back 5 key email...
Why do we invest in integrations? Our goal, first and foremost, has always been to make it as easy as possible for clients to get the data they need when and where they need it. To further that goal, we’ve...
How important is an email’s subject line? Think of it this way; Any and every email is only as successful as its subject line. It’s what convinces people to take that first step to engage with your message (aka opening...
As the barriers to gaining access to consumer inboxes lessen, it can be easy for marketers to forget just how personal the inbox really is. The marketing emails you send pop up alongside photographs of grandchildren and GoToMeeting invites from...
Personal convictions might suggest that snail mail is obsolete in today’s modern era of social media and mobile technology, and who acknowledges it anymore? Actually, snail mail is not dead, and direct mail is more effective than ever. It’s a...
Email personalization can feel like a daunting task. But, don’t fret! There are many easy ways to personalize an email that improve the brand-audience connection and engage subscribers on a one-to-one basis. Consider the five tactics below to personalize and...
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