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Key Takeaways Essential for Personalized Marketing: Understanding customer demographics is crucial for creating personalized marketing strategies that resonate with specific audiences, leading to increased engagement and loyalty. Enhances Product and Service Relevance: Analyzing customer demographics enables businesses to tailor their...
This month we asked several email industry experts to provide their tips and advice on a topic that is sure to be top of mind with the increased email marketing activity this holiday season: what to do about hard and...
Fun fact: political campaign tactics and B2C marketing strategies aren’t that different. Whether working a presidential campaign or creating your next email for your brand’s loyalty club members, knowing how to engage your audience is critical. Here are 4 tips...
Getting quality traffic to the right pages can feel like a monumental achievement, but with a staggering 95% of website traffic either not converting or remaining anonymous, how can you maximize your advertising spend? One way to do so is...
The way in which brands communicate with customers is vastly changing. One of these shifts involves an increased reliance on email marketing and valid email addresses. To dive into the details of this rise in email marketing, we’ve gathered a...
There’s something special about the dynamic of an office – collaborating together around a whiteboard, a weekly meeting with your team, or even just the quick coffee run across the street with a coworker. In-person collaboration is something we’re familiar...
As much as we can plan in life and in work, the universe has a habit of throwing a few curveballs our way. And whether those curveballs are a faulty image in an email or a global pandemic, you now...
Every test tells a story. Learn which type — A/B, A/B/C, or multivariate — can uncover the insights you need to move your email strategy forward.
It’s no secret; acquiring the right audience is getting more difficult and expensive. We recently led a round table at CampaignTech East, a conference for political campaign management and consultants, on the topic of preparing your database for the upcoming...
How can you show your customers you care all year long? For marketers, developing a relationship with your customers is a lot like courting them: The better you know the person, the better the relationship. But marketers also often see...
Marketing managers, how often have you found yourself inundated with bounced emails after launching your latest email marketing effort? The statistics on bounce rates are daunting: The average email list has a 10.5% bounce rate. Emails frequently bounce due to...
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