6 Tactics For Better Back-To-School Campaigns

1. Coordinate emails with search and social campaigns for wider reach. Sending email campaigns to your subscribed customers is standard, but coordinate PPC and social media campaigns in conjunction will help with your reach as well. Always tie your search...

7 Tips for Achieving the Optimum Email Database

While email marketing can produce tremendous returns, some care and attention is required to achieve the greatest results. Creating a successful email program depends on building and maintaining a high-quality email database, then having the discipline to maintain the database...

Red, White & Blue and some Design Inspiration, Too

Memorial Day means that the unofficial start of summer is finally here! Most people will probably spent the long weekend grilling and chilling. You’ll also notice the overload of holiday emails in your inbox. Here are three Memorial Day email...

Father’s Day Email Inspiration

Father’s Day occupies a strange place in the email marketing calendar, coming in near the end of an almost nonstop promotional period that begins with Easter, runs through Mother’s Day, Memorial Day and Graduation and wrapping with July Fourth promotions....

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Spamtrap 101: The Email Marketer’s Guide to Understanding Spamtraps

At some point in their career, most email marketers will ask themselves questions about spamtraps. Luckily, we have the answers.

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Build, Clean, and Personalize for Email Marketing Success

Email is an essential tool for converting leads that aren't ready to buy (yet), but marketers face many challenges achieving email success. So how do you overcome these challenges? Our guide has the answers.

Mother’s Day Emails- Not a Vacuum Cleaner in Sight!

It’s the third-biggest retail event of the year, behind Christmas and back-to-school, and it can be fraught with as much guilt and anxiety as love and affection, for both marketers and shoppers. We’re talking about Mother’s Day, of course, and...

3 Examples of Travel Email Marketing We Love

It’s finally the season for travel, leisure and those long-awaited summer vacations your prospects have been dreaming about. While some people love the process of choosing a destination, the hotel and other aspects of a getaway, it can also feel...

5 Don’ts of Using an Email Append Service

In the business of turning contacts into customers, more and more direct marketers are opting for experimentation with email campaigns, and for good reason: Some data show email-only campaigns can perform up to 95 times better in terms of ROI...

A Basket Full of Easter Emails: 4 Egg-Cellent” Emails for Your Swipe File”

Religious holidays can be tricky to tie into promotional messaging, especially if the holiday itself has both religious and secular meanings. Take Easter, for example. Unlike in Christmas messaging, retailers generally don’t use the generic term “holidays” to cover Easter,...

Resending Email Campaigns: 6 Tips for Success

At the Risk of Repeating Yourself… Have you noticed something different in your inbox lately? Actually, it’s not so much “different” as “the same.” That is, marketers resending email campaigns that you didn’t open, click or convert on the first...

5 Fresh Takes on Spring Email Campaigns

If you’re seeking harbingers of spring, look no farther than your inbox. Spring is a relatively quiet time for email. Three of the year’s top 10 consumer holidays are over (Christmas, Valentine’s Day and Super Bowl, according to the National...