Turning Subscribers Into Loyalists, Part 3: Email and Loyalty for SaaS Brands

In my two earlier Only Influencers blog posts on customer loyalty and email, I focused mainly on converting B2C subscribers into loyal customers. But loyalty is a major concern for B2B marketers, too, especially for “Software as a Service” brands,...

Why is the Email Address Your Secret Weapon for Fraud Prevention?

Recently, Phil Davis, AtData’s CBO, sat down for a quick fireside chat with a good friend and expert in fraud prevention for FinTech, Tim Li, CEO/Founder of Alchemy, a private labeled lending software company that powers BNPL, FinTechs and Banks...

Email Validation Defined: What do terms like bounce & deliverability mean?

At the surface, Email Validation is easy to understand. Email Validation helps identify which email addresses are deliverable without sending an actual email to that inbox. Email Validation is a big part of a data hygiene strategy. Marketers use Email...

Email Deliverability: 21 Steps to Success

Savvy email marketers know all the email marketing best practices, but none of those best practices matter if you have poor deliverability. Optimal inbox placement is critical for customer engagement. Download our free guide to learn more.

Spamtrap 101: What they Are, Why You Hit Them, & What to Do About It

What Is A Spamtrap? Spamtrap email addresses are “dummy” (but fully functional and deliverable) email addresses used for the express purpose of attracting spam. Any messages hitting these addresses are considered unsolicited bulk email. To summarize: A spamtrap is a...

Apple’s ‘Hide My Email’ Adoption Rates And What To Do About It

In general, Hide My Email adoption rates appear to be very low. However, for those offering Apple’s Single Sign-on within a mobile app, the stakes are much higher. The Apple iOS15 update released in September has had a material impact...

How Brands Earn Leads & Power Personalization With Website Visitor Identification

Brands spend big to drive traffic to their website – now more than ever before. Last year, digital ad spending surged by 15.9% percent, while social spending focused more on customer acquisition. But the majority of that web traffic will...

IP Warming Best Practices: Warm it Up without Burning it Out

How to Warm-Up an IP Address You can’t run a marathon or sing an opera without warming up first. The same goes for sending email on a new IP address. Here are some IP warming best practices to get you...

Turning Subscribers into Loyalists, Part 2 – the Empathy Connection

In my first Only Influencers post, 8 Tips to Turn Subscribers into Loyalists, I shared tactical advice on how to use the power of email to help your subscribers become loyal customers. Each tip is something you could employ quickly...

White Paper

3 Ways to Use Subscriber Data to Modernize Your Email Marketing

It’s become increasingly difficult to engage audiences. To do so, you have to send the right message to the right person in the right place at the right time. But how do you get the job done? With Email Intelligence.

Holiday Email Subject Line Round-Up: The Best of the Best

We did it so you don’t have to: One of our staff members saved every single holiday-themed email subject line she received in both personal and business email accounts to look for creativity and trends in the shopping season. Why...

Put a Ring on it: How to Boost Customer Engagement Today

How do you build customer engagement? You put a ring on it! (OK, not that kind of engagement.) Instead – just like with any healthy relationship – you show customers you like them and build a relationship with them over...