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You’re feeling pretty good about the size of your email database. You’ve worked hard to obtain those new email addresses-carefully guiding droves of customers through the almighty website subscription form, register sign-up and your customer service’s data capture process. Maybe...
For most people (especially for those of us in the email marketing world), receiving a newsletter from your favorite brand is akin to finding a chocolate on your hotel pillow. Even though you may have anticipated it, you still feel...
Email marketers are no strangers to data. We love pouring over analytics and insights, and we know the only way to truly prove a fact is to back it with data. So, when it comes to email marketing trends, the...
How many emails land in your inbox every day? 20? 30? 75? Think again. The average working professional receives more than 100 emails per day. This poses a challenge not only for the beleaguered professional who has to sift through...
When it comes to the design of a website or application, there’s really no denying the effectiveness of a great user experience. We often hear positive UX increases subscriber engagement while poor UX drives users away. You’ve probably experienced this...
You just wrapped up a wildly successful social campaign, or started collecting emails at the register, and now you’re the proud owner of several dozen new email addresses. Congratulations! Now what? The first few days after you collect a new...
No one can dispute the power of email, especially in the age of big data. However, as email rises in importance, marketers are still challenged by acquiring their prospect’s email addresses. When it comes to email acquisition, no one does...
When a customer makes a purchase from your company, what happens next? Do you take the opportunity to connect further, or do you gently fade off into the horizon until your next scheduled offer lands in their inbox? As we’ve...
Cookies and milk, peanut butter and jelly, sandy beaches and margaritas-some things were just meant to go together. That’s exactly how we feel about email intelligence and beautiful design, which is why TowerData is teaming up with award-winning design and...
When you’re about to launch a new email campaign, you’ve got a million things on your mind. You’re in a rush, you’ve got a deadline to meet and, often, you can’t escape the nagging feeling you’re overlooking something important. As...
When it comes to email subscribers enjoy, messages fall into one of two categories. First, there’s the “I’ll save this for later” pile. Then there’s the “I can’t wait to read this right now!” stack. In which category do your...
If I asked you to identify your top email marketing goals, you’d probably say “increase engagement,” “re-engage old subscribers,” or “achieve faster conversion.” These are among the most popular and important objectives. However, they’re not always easy to measure. Even...
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