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This post is written by Dan Scudder, VP Business Development at Privy. Privy helps businesses more rapidly grow their email list. Growing an email list is one of the foundations of effective, long-term digital marketing. Email lists allow you to...
So far, 2015 has been a year of change and innovation in the email marketing world. From real-time data to sticky data, advancements in personalization and customization and, of course, adaptive content, our industry has kept marketers on their toes....
I don’t need to tell you how busy, distracted and mobile-focused consumers have become. After all, there’s a good chance you’re reading this blog post on your phone between meetings, and it’s only a matter of time before a text...
As a marketer, you know the marketing technology landscape looks a lot like rush hour in Manhattan. To say there are a lot of email technology providers is an understatement. Narrowing down providers to the best of the best is...
As email marketers, we live and die by our metrics. In our world, few email KPIs are scrutinized more than clicks. It’s not just about getting readers to open our emails – it’s about encouraging prospects and customers to click...
It’s lunchtime, and you’re quickly gobbling down a sandwich at your desk between meetings. Taking advantage of the few precious moments between obligations, you start browsing online for a sleeping bag for your upcoming camping trip and discover a high...
Here at TowerData, we’ve been trumpeting the importance of personalization for years. But the truth is, in today’s competitive landscape, merely adding a customer’s name to the top of a newsletter simply won’t cut it anymore. When we discuss personalization...
You’re feeling pretty good about the size of your email database. You’ve worked hard to obtain those new email addresses-carefully guiding droves of customers through the almighty website subscription form, register sign-up and your customer service’s data capture process. Maybe...
For most people (especially for those of us in the email marketing world), receiving a newsletter from your favorite brand is akin to finding a chocolate on your hotel pillow. Even though you may have anticipated it, you still feel...
Email marketers are no strangers to data. We love pouring over analytics and insights, and we know the only way to truly prove a fact is to back it with data. So, when it comes to email marketing trends, the...
How many emails land in your inbox every day? 20? 30? 75? Think again. The average working professional receives more than 100 emails per day. This poses a challenge not only for the beleaguered professional who has to sift through...
When it comes to the design of a website or application, there’s really no denying the effectiveness of a great user experience. We often hear positive UX increases subscriber engagement while poor UX drives users away. You’ve probably experienced this...
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