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People’s attention spans seem to get shorter and shorter every year. Recent attention span statistics show the average attention span today is only 8.25 seconds, which is nearly four seconds shorter than 15 years ago. For a marketing standpoint, this...
When was the last time someone forwarded you an email? If you’re like me, it probably hasn’t happened in quite awhile. But that doesn’t mean people aren’t still sharing great email content with their friends, family and other contacts. More...
Transactional emails are key to any email strategy because they empower users to take a next action. In the most basic sense, a transactional email is sent to someone because of their inaction or a specific action they took. These...
It may be summertime, but some people are already planning for the holidays, especially retail marketers. It’s never too early to start strategizing your email marketing plan to drive sales and revenue this holiday season, and for good reason-in 2014,...
Time pressure influences how consumers think, act, and buy. Learn how understanding urgency can sharpen your strategy and unlock real results.
According to a 2016 report from the Content Marketing Institute, 76 percent of B2B marketers will create more content this year than they did in 2015. And for 57 percent of survey respondents, finding more and better ways to repurpose...
Email marketers sometimes have a bad habit of being too wordy, which means achieving the proper balance between providing adequate information and not overdoing the details makes email optimization challenging. But if your subject line enticed the recipient enough to...
If you’ve been involved in the email marketing industry for even a brief period of time, you’ve probably noticed it’s a tight-knit community. Whether you’re a modern business seeking new products or tools to assist you in growing and engaging...
The term “newsletter” sounds archaic, doesn’t it? Like something distributed by your grandparents’ condo association announcing a new water aerobics class, or something pinned to the bulletin board in your dentist’s waiting room. While it may seem outdated, a study...
Think about the last time you made a large purchase. Did you immediately hop online to do some research about your options and pricing? Or did you go to a store or call customer service to engage with a salesperson?...
Email marketing remains one of the most effective means for communicating with potential and current customers. But your unsubscribe rate could be an indicator of poor email performance. Industry data shows varying average unsubscribe rates by industry-for example, media/publishing companies...
Back in October, we published The Ultimate Email Marketer’s Glossary-a list of the top 10 data management and email marketing terms all email marketing gurus should know. Because we’ve been focusing so much on the importance of both storytelling and...
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