What do you want to get out of your email marketing efforts? Leads? Purchases? Loyal customers? No matter what your objective, you first need to get subscribers to click.
Of course, that’s easier said than done. For as long as email has been a marketing tool, marketers have grappled with how to make emails worth clicking. As it turns out, creating a more clickable email takes a certain amount of art, science and, of course, data. In our experience, there are a few key elements that drive clicks.
Interested in learning more? Check out our video below to discover what you can do to earn these highly coveted interactions.
The more you know about your customers, the better your chances of increasing clicks. Try a free email intelligence test and discover more about the people in your database.