- Data Services
- Fraud Prevention
- Solutions
- Resources
- About
- Contact Us
- Login
- Try us for free
Most people have more than one email account, and sift through an average of 122 business emails per day. What does this mean for your email marketing campaigns? To drive higher open rates and engagement, you’re going to have to...
As you’ve probably noticed, retail emails continue to get better-with better targeted content, more enticing design and irresistible offers. As a retail marketer, this means the competition is getting tough. To captivate your audience, you have to do more than...
Last month, we talked about some of the deadliest and most treacherous email delusions we’ve stumbled across. Guess what? We’re not done. Believe it or not, there is still one risky myth that needs busted. Today, I’m going to talk...
Customers don’t always tell you what they want, so it’s a good thing you’re clairvoyant. Oh wait, you’re not? In that case, you’ll probably want to keep reading. As an email marketer, you know consumers have very specific wants, needs...
Over the past few years, we’ve noticed an emerging trend in the marketing world: email marketing professionals no longer are focusing solely on email. As marketing teams break out of their silos, today’s email specialists are expected to take on...
Tomorrow evening, we’ll don our party hats for the last event of the holiday season and prepare to ring in a fresh start. For many, today is the last official working day of 2015. And as we reflect on the...
Growing your email list is one of the most important things you can do as a marketer-not just because it offers you the opportunity to communicate directly with your prospects, but because it’s your key to unbelievable amounts of consumer...
Location, location, location. This favorite real estate mantra is now vital to your email marketing strategy as well. When it comes to sending the most timely, relevant campaigns possible, leveraging the geographic location of your readers can give you a...
As an email marketer, you’re responsible for keeping up with a lot of information. From spying new trends to obtaining, analyzing and applying customer data, there’s a lot on your plate. When we’re this busy, it’s easy to fall into...
In the mad drive to build credibility for your brand, few avenues carry as much weight as customer reviews. With more than two-thirds of global consumers trusting the opinions posted by other consumers online, these social signals can make a...