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As a marketer, it’s not enough to simply keep your clients treading water. Traffic, conversions, engagement-sure, all these things are great. But to provide sustainable value, you have to help your clients beat out their competition on a regular basis....
Your brand followers are pretty amazing. They have great taste (they’re into your brand, after all). But they also have smart ideas, witty quips, stay on trend and often, can be downright inspiring. For these reasons, user-generated content shouldn’t be...
An effective salesperson doesn’t buttonhole a client, fill their ears with a pitch they’ve already heard a thousand times, and before they can say a word, hand them a business card and say, “Call me.” And then walk away, confident...
For the past several years, marketing thought leaders have been calling mobile one of the “biggest trends.” If you aren’t taking advantage of mobile, they said (and we did, too) then you were leaving piles of potential revenue sitting on...
Pop quiz! Which type of email yields the highest open rates? No, it’s not the preview of your biggest sale of the year, or even your most popular coupon. The emails opened most often are post-purchase emails. In our next...
Most people have more than one email account, and sift through an average of 122 business emails per day. What does this mean for your email marketing campaigns? To drive higher open rates and engagement, you’re going to have to...
As you’ve probably noticed, retail emails continue to get better-with better targeted content, more enticing design and irresistible offers. As a retail marketer, this means the competition is getting tough. To captivate your audience, you have to do more than...
Last month, we talked about some of the deadliest and most treacherous email delusions we’ve stumbled across. Guess what? We’re not done. Believe it or not, there is still one risky myth that needs busted. Today, I’m going to talk...
Customers don’t always tell you what they want, so it’s a good thing you’re clairvoyant. Oh wait, you’re not? In that case, you’ll probably want to keep reading. As an email marketer, you know consumers have very specific wants, needs...
Over the past few years, we’ve noticed an emerging trend in the marketing world: email marketing professionals no longer are focusing solely on email. As marketing teams break out of their silos, today’s email specialists are expected to take on...
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