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If you’ve ever tried it, you know. Writing effective and compelling email copy can be one of the hardest jobs of an email marketer. You have limited space to connect with the reader, your copy must be tailored to the...
It’s easy to get swept up in industry buzzwords and high-profile announcements. But beyond the hype, there are some fascinating disruptions right now that get us excited. In our 2017 predictions, we discussed identity matching – how unifying data will...
Creating compelling messaging that motivates buyers to take action is only one part of the email marketing equation. Another vital component is expanding the audience for those messages. In the past, we revealed five easy ways to grow your email...
You may think you know your email list pretty well, but if you haven’t used data to enrich your customer insights, you’re just looking at the tip of the iceberg. One great data-driven way to maximize your marketing efforts and...
Today, consumers are buying more online than they are in stores – and for good reason. Thanks to speedy delivery options, consumers can get their products quickly while avoiding the long lines and crowds we often see at stores. That’s...
We’re excited to bring you this infographic from WebsiteBuilder. Scroll down to learn 119 facts about email marketing you may not know.
You’re a loyal customer who loves a brand’s boots, but suddenly, ads for their sleeping bags start popping up. What’s the deal? You’ve only ever bought their boots, and you’re more about the great indoors than the great outdoors. So...
Some things will never change: The sun will always rise in the east and set in the west. Popping bubble wrap will always be strangely soothing. The popularity of the Pet Rock will always be incomprehensible. However, when it comes...
Whether you’ve been an email marketer for several years or you’re fresh on the scene, there’s a good chance you’ve heard the term email validation. Email validation is often touted as one of the most powerful ways to improve email...
In an email marketer’s perfect world, subscribers would never have to leave their inbox to complete transactions. And while it’s pretty impressive that marketing emails have evolved from generic plaintext to highly personalized and remarkably interactive, more often than not,...
It’s time to leave behind flat, static emails. After all, if your current and potential customers wanted to consume motionless, non-shareable content, they’d just read a newspaper or a magazine. Reading your emails should be a dynamic, lively experience for...
Every couple of years, a marketing thought leader predicts the demise of email. And every couple of years, they’re proven wrong. Email isn’t going anywhere anytime soon. In fact, Radicati Group predicts more than 54 percent of the world population...
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