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If you’ve been involved in the email marketing industry for even a brief period of time, you’ve probably noticed it’s a tight-knit community. Whether you’re a modern business seeking new products or tools to assist you in growing and engaging...
The term “newsletter” sounds archaic, doesn’t it? Like something distributed by your grandparents’ condo association announcing a new water aerobics class, or something pinned to the bulletin board in your dentist’s waiting room. While it may seem outdated, a study...
Think about the last time you made a large purchase. Did you immediately hop online to do some research about your options and pricing? Or did you go to a store or call customer service to engage with a salesperson?...
Email marketing remains one of the most effective means for communicating with potential and current customers. But your unsubscribe rate could be an indicator of poor email performance. Industry data shows varying average unsubscribe rates by industry-for example, media/publishing companies...
Back in October, we published The Ultimate Email Marketer’s Glossary-a list of the top 10 data management and email marketing terms all email marketing gurus should know. Because we’ve been focusing so much on the importance of both storytelling and...
There are two things I learned at the 2016 Email Evolution Conference last week: First, there’s no such thing as a bad meal in New Orleans. (OK, I’ve known that for awhile.) Second, the next big trend in email marketing...
Marketing SaaS solutions can be a little tricky sometimes. You can’t really offer loyalty programs or promo codes the way traditional retailers can, and if your service is free, it’s even more crucial to keep your customers engaged with your...
As a marketer, it’s not enough to simply keep your clients treading water. Traffic, conversions, engagement-sure, all these things are great. But to provide sustainable value, you have to help your clients beat out their competition on a regular basis....
Your brand followers are pretty amazing. They have great taste (they’re into your brand, after all). But they also have smart ideas, witty quips, stay on trend and often, can be downright inspiring. For these reasons, user-generated content shouldn’t be...
An effective salesperson doesn’t buttonhole a client, fill their ears with a pitch they’ve already heard a thousand times, and before they can say a word, hand them a business card and say, “Call me.” And then walk away, confident...
For the past several years, marketing thought leaders have been calling mobile one of the “biggest trends.” If you aren’t taking advantage of mobile, they said (and we did, too) then you were leaving piles of potential revenue sitting on...
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