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Are you leveraging your email marketing system’s full potential? If triggered emails aren’t part of your strategy, then the answer is a big fat “NO.” Behaviorally targeted trigger campaigns are phenomenal at achieving the marketing trifecta: sending the right message...
Email marketers often ponder the optimum frequency for sending emails. Is the number of emails we’re sending too high? Too low? Just right? Finding a sweet spot that keeps subscribers engaged without overwhelming them is harder than Goldilocks finding the...
Didn’t get a chance to attend Media Post’s Email Insider Summit last week? If you missed out on the action and want to catch up, you can watch all of the panels and presentations online here. But if you don’t...
How do I get more customers? How do I increase loyalty to get greater value from those customers? These are the questions marketers continue to ask today. My colleague Phil Davis, along with Brad Macdonald of Regis Corp, Rob Massa...
On its surface, email marketing may look simple. Convince people to sign up for your mailings, and then send them messages persuading them to take action. A then B. But, when you dig deeper, it becomes glaringly obvious this initial...
Have you ever come across a blog post that declares with absolute certainty the best time of day or the best day of the week to send emails? Of course you have! They’re everywhere. The problem is almost all of...
You may be the savviest salesman in the world but, at the end of the day, you’re only as good as your data. And for many companies, data could be a lot better. In a recent State of Salesforce report...
How many articles and blogs on “need-to-know” email marketing statistics do you read a week? If you’re like us, the answer is A TON. And after a while, all these stats seem to blur together; you’ve seen ’em all. But...
Do you suffer from email writer’s block? Sometimes marketers become so hung up on crafting clever content they miss opportunities to use email for more basic functions. Here are a few examples of simple, yet effective emails that will keep...
I’ve written before about maximizing opportunities on your website to collect more data. But when it comes to collecting data, email marketers mustn’t forget that offline opportunities are just as worthwhile. After all, brick-and-mortar stores managed to learn valuable personal...
Emailing your customers is a privilege. Use it well, and you’ll build loyalty that translates into sales. Abuse it, and they’ll cut you off faster than you can hit “send.” Email is still the preferred method of reaching customers with...
An ever-expanding email list doesn’t always mean you’re reaching more people. About 30 percent of people change their email addresses every year, and some reports estimate more than 70 percent of email marketing lists are comprised of inactive subscribers. Just...
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