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“I found the exact item I want, online, for a great price-so I’ll buy it next week,” said no one, ever. In the age of Amazon one-click shipping, same-day delivery services, ride-sharing and other near-instant gratification offerings we can purchase...
As an email marketer, you’re always aiming to connect with your audience in a way that inspires loyalty and action. A message that drives a subscriber to convert is one form of success, but a message that leads a subscriber...
According to a 2016 report from the Content Marketing Institute, 76 percent of B2B marketers will create more content this year than they did in 2015. And for 57 percent of survey respondents, finding more and better ways to repurpose...
With the rate of unwanted, “spammy” emails reaching nearly 50% in 2015, email deliverability remains a top concern for database marketing teams. And the penalties for not complying with the CAN-SPAM Act are hefty-for each email you send that violates...
This post was originally published on Relevance.com. As marketers, we crave information. From dashboards of analytics exposing the success (or lack thereof) of our latest campaign to our beloved customer database, chock-full of nearly everything we need to build dynamic...
Here at TowerData, we’re proud of our email data API. In its role supporting our Email Validation and Email Intelligence services, the TowerData API has a big job. It’s humming along 24/7/365 supporting over 6 billion events a year. In...
Email marketers sometimes have a bad habit of being too wordy, which means achieving the proper balance between providing adequate information and not overdoing the details makes email optimization challenging. But if your subject line enticed the recipient enough to...
If you’ve been involved in the email marketing industry for even a brief period of time, you’ve probably noticed it’s a tight-knit community. Whether you’re a modern business seeking new products or tools to assist you in growing and engaging...
You probably know Robin Roberts as the warm, relatable and ever-positive co-host of “Good Morning America” who rose in recognition following her public battle with breast cancer. But, unless you’ve researched her further, you probably don’t know a whole lot...
The term “newsletter” sounds archaic, doesn’t it? Like something distributed by your grandparents’ condo association announcing a new water aerobics class, or something pinned to the bulletin board in your dentist’s waiting room. While it may seem outdated, a study...
Cookies offer marketers a wealth of information about the way their prospects navigate the internet via desktop, from the sites they visit to the social profiles they own and the pages they viewed and clicked within your website. There’s just...
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