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In this video, we go through the benefits of using Email Validation for your CRM, how to use the service, and how our validation differs from our competitors. Explore options for batch upload and API. Discover our popular ESP and...
TowerData announces new international access points for its Email Activity Metrics service. These API endpoints, located in Germany and Singapore, provide local access to TowerData's Email Activity Metrics customers in the EU and Asia, helping them identify active or fraudulent...
A little personalization goes a long way in marketing campaigns. When used effectively, it results in increased engagement, stronger customer relationships and a cohesive cross-channel brand experience. But does something as simple as adding a first name or location-based content...
Not sure what to look for when evaluating email appending vendors? The potential ROI on email appending is enormous if performed by a capable vendor. But with so many choices and so much at stake, how do you find the...
Choosing an email verification service is an important decision. No matter how diligent you are about scrubbing bad addresses from your email lists, they can still accumulate a big chunk of invalid, out-of-date or deliverable-but-risky addresses that bring no value...
Do you want to set up an email validation or data enhancement integration in Salesforce Marketing Cloud, but the idea of setting up an integration (or anything else for that matter) in SFMC make you sweat? Us too – but...
Once you have a clean email list, marketing managers can focus their attention on the messages they’re sending. After years in the marketing industry, you know targeting all of your customers with the same message is simply wasted effort. You...
Fun fact: political campaign tactics and B2C marketing strategies aren’t that different. Whether working a presidential campaign or creating your next email for your brand’s loyalty club members, knowing how to engage your audience is critical. Here are 4 tips...
Getting quality traffic to the right pages can feel like a monumental achievement, but with a staggering 95% of website traffic either not converting or remaining anonymous, how can you maximize your advertising spend? One way to do so is...
You might think your email list is clean if your last email campaign didn’t generate any hard bounces.. Well, that’s a start. But a “clean” email list is more than one that has correctly formatted addresses, and “cleaning a list”...
The way in which brands communicate with customers is vastly changing. One of these shifts involves an increased reliance on email marketing and valid email addresses. To dive into the details of this rise in email marketing, we’ve gathered a...
One question we often get from companies with large databases is how to segment when you don’t know anything about your subscribers. Many companies have spent years growing their customer and prospect databases through paid and organic means while paying...
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