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Consolidated resources on everything email address intelligence
Most people believe the idea of referring to junk mail as “spam” is because the emails are considered “fake messages” just as the Hormel product is considered “fake meat.” But did you know the idea is actually from a Monty...
Fun fact: Popular application review site GetApp has listings for over 820 different marketing tools. In other words, marketers have an overwhelming number of technologies available to them. Unfortunately, not all technology is created equal. Some sound great in theory...
Email personalization is a retailer’s golden ticket to engaging subscribers, delighting customers and building brand loyalty. A 2015 report by Aberdeen Group showed personalized email messages increase click-through rates by an average of 14 percent and conversion rates by 10...
TowerData adds Active Customer Intelligence, a new feature of Email Intelligence, that enables marketers to target consumers based on real-time data.
There is one universal truth, regardless of your industry: Consumers are notoriously difficult to please. They expect consistent, personalized experiences every time they interact with your brand, and if they don’t get them, they’ll move on. Marketing professionals likely already...
One of my favorite things about working at TowerData is having the opportunity to collaborate with some of the most innovative brands in the country. I had the privilege last month of being a guest presenter on a webinar hosted...
Enterprise Resource Planning (ERP) solutions broadly cover human resource, finance, operations and corporate services. For everything else, we have function-specific customer relationship management (CRM) tools, marketing automation tools, social media tools, email marketing tools, and so on. Since all of...
We at TowerData pride ourselves on using the most up-to-date and comprehensive security practices to protect our clients’ data, which is why we are proud to announce we are now Privacy Shield-certified. Earlier this month, TowerData earned Privacy Shield certification...
The year is quickly coming to a close, which means it’s time for one of our favorite traditions: TowerData’s annual email marketing predictions. As you prepare your 2017 email marketing strategy, make sure to keep the following trends and themes...
What’s better than spending a week in picturesque Park City, Utah enjoying powdery snow and copious amounts of steaming hot cocoa? Spending the week with some of the most innovative email marketing professionals in the industry, of course. The MediaPost...
Today, our email addresses are a critical piece of our identity-our passport to the digital world. Each time we create an account on a website, we enter an email address and, often, don’t think twice about it. When we started...
Getting started with email marketing is like looking under the hood of your car. Even if you’re not a mechanic, you likely have a general understanding of what you’re looking at-the engine, the battery, the windshield washer fluid reservoir. Similarly,...
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