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Consolidated resources on everything email address intelligence
As you may or may not be aware, in February Verizon announced it is retiring its email service. As a result, users with Verizon.net email addresses will be required to either migrate their account to AOL Mail or close their...
What is the most common trait you associate with goldfish, aside from the funeral rite of flushing them down the toilet? Likely, it’s their remarkably short attention span. But did you know that a human’s average attention span is actually...
Email celebrates its 46th birthday this year, and what a journey it’s been. Did you know that email actually predates the internet? While most technology gets replaced by smaller and more powerful solutions, email traversed the technological revolution virtually unscathed....
Even though Chicago was a pleasant (and uncharacteristic) 58 degrees, who can say no to visiting Palm Springs in the middle of winter and spending five days mingling with retailers like Disney, Nike and Samsung (to name just a few)?...
Most people believe the idea of referring to junk mail as “spam” is because the emails are considered “fake messages” just as the Hormel product is considered “fake meat.” But did you know the idea is actually from a Monty...
Fun fact: Popular application review site GetApp has listings for over 820 different marketing tools. In other words, marketers have an overwhelming number of technologies available to them. Unfortunately, not all technology is created equal. Some sound great in theory...
Email personalization is a retailer’s golden ticket to engaging subscribers, delighting customers and building brand loyalty. A 2015 report by Aberdeen Group showed personalized email messages increase click-through rates by an average of 14 percent and conversion rates by 10...
TowerData adds Active Customer Intelligence, a new feature of Email Intelligence, that enables marketers to target consumers based on real-time data.
There is one universal truth, regardless of your industry: Consumers are notoriously difficult to please. They expect consistent, personalized experiences every time they interact with your brand, and if they don’t get them, they’ll move on. Marketing professionals likely already...
One of my favorite things about working at TowerData is having the opportunity to collaborate with some of the most innovative brands in the country. I had the privilege last month of being a guest presenter on a webinar hosted...
Enterprise Resource Planning (ERP) solutions broadly cover human resource, finance, operations and corporate services. For everything else, we have function-specific customer relationship management (CRM) tools, marketing automation tools, social media tools, email marketing tools, and so on. Since all of...
We at TowerData pride ourselves on using the most up-to-date and comprehensive security practices to protect our clients’ data, which is why we are proud to announce we are now Privacy Shield-certified. Earlier this month, TowerData earned Privacy Shield certification...
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