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Consolidated resources on everything email address intelligence
As a premier data service provider, we pride ourselves on our constantly tested, industry-leading solutions fueled by reliable, validated data. And while you typically see us discuss our B2C email validation testing, we perform the same extensive tests to ensure...
Every email marketer has an unengaged file, and, typically, those unengaged files end up being pretty large in comparison to the engaged files. Why? How did we get here? And how can we decrease the number of unengaged contacts? How...
Apple's new Email Privacy Protections include an option to turn off pixel tracking in the Apple Mail app on the Apple Watch, iPhone, iPad, and desktop/laptop systems running MacOS Monterey. It is intended to help users control their privacy, but...
In December 2020, Apple introduced it's 'Hide My Email' feature. To assist marketers in this regard, let's first dive into the specifics of the Apple's release.
Connecting with your customers begins with knowing your customers. And brands that know their customers can make a big impact by connecting with customers in a meaningful way. It’s all about emotional marketing, which empathizes with customers’ needs and tugs...
If you’re in the business of sending emails, you may already know for every $1 spent, an estimated $39 is gained. That’s an amazing rate of return that shows not only the cost-efficiency of the medium itself, but also its...
At first glance, not much seems to have changed in the last few years when it comes to using images in email. Email standards have not made much progress, and although services change and design sense advances, HTML still works...
The travel industry faces unique challenges in the world of eCommerce. Skift, the travel industries’ intelligence platform, mentioned two important thoughts in their report: “e-mail marketers are steering the industry’s course toward more reliable conversions” and “the time for marketers...
The Hidden Risk in Your Web Forms: Too Small an Email Box We’ve all been there. You’re on a website, trying to sign up for a newsletter or create an account, and you encounter an email address field that’s clearly...
Sure, you could run a successful email marketing program without optimal personalization and automation, but would your ROI match up to your time and effort? There are countless tools and pieces of customer data at your disposal to make personalizing...
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