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In email marketing, it often comes down to semantics. Copy needs to be casual yet informative, and persuasive but not pushy. It needs to be engaging, but also personal and friendly. That’s why our Marketing Operations Specialist, Kirsten Onsgard, wrote...
Technology and the rapid growth of data can be a double-edged sword for modern marketers. On one hand, you have access to more information and tools than ever before – but, on the other hand, trends and customer expectations shift...
Your email marketing campaigns are chugging along. Subscribers are engaged, open rates are satisfactory and conversions are strong. You’ve reached a state of marketing bliss – that cozy, unfamiliar and often fleeting feeling marketing professionals enjoy when the stars align...
Some things will never change: The sun will always rise in the east and set in the west. Popping bubble wrap will always be strangely soothing. The popularity of the Pet Rock will always be incomprehensible. However, when it comes...
Whether you’ve been an email marketer for several years or you’re fresh on the scene, there’s a good chance you’ve heard the term email validation. Email validation is often touted as one of the most powerful ways to improve email...
In an email marketer’s perfect world, subscribers would never have to leave their inbox to complete transactions. And while it’s pretty impressive that marketing emails have evolved from generic plaintext to highly personalized and remarkably interactive, more often than not,...
It’s time to leave behind flat, static emails. After all, if your current and potential customers wanted to consume motionless, non-shareable content, they’d just read a newspaper or a magazine. Reading your emails should be a dynamic, lively experience for...
Every couple of years, a marketing thought leader predicts the demise of email. And every couple of years, they’re proven wrong. Email isn’t going anywhere anytime soon. In fact, Radicati Group predicts more than 54 percent of the world population...
If you’ve ever been unfortunate enough to send an email with an error, you know the feeling of instant regret. Now imagine emailing that same error to your entire contact base. Mortifying, isn’t it? Anyone who’s sent an erroneous email...
While tradeshows and conferences can be a great excuse to get out of town for a few days, being able to attend an event in your own city is pretty wonderful. Earlier this month I attended CRMC 2017, an annual...
Care to make a wager on the number of marketing technology (martech) solutions currently on the market? Would you believe me if I told you that there are nearly 5,400? Yep, you read that right. Based on the research of...
Want to know a secret? Even the biggest brands in the world have to deal with email deliverability issues. And while every brand has their own practices for increasing the likelihood of their messages hitting their subscribers’ inboxes, major companies...
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