Knowledge Center

How (and Why) You Should Use Email Marketing Automation

The word “automation” conjures visions of cyborgs, machines, AI, robots – in other words, pretty much the opposite of organic or human. And in the world of email marketing where personalized, customer-centric messaging is a must, the idea of using...

3 Big Brands with Exceptional Customer Loyalty Programs

Who doesn’t love feeling like a VIP? I know I do. I might never be a celebrity, but when Uber sends me a promo code for two free trips to the airport or Halsted Street Deli offers me a 99-cent...

Improving Email Deliverability: Bounce Exchange Webinar Recap

Just how important is improving email deliverability? Consider it in the same category as improving your credit score. In February, I was invited to co-host a webinar with Bounce Exchange‘s Conversion Director Inge Konther, about this hot topic. In addition...

3 Marketing Email Templates You Really Should Be Using

If you’re using the same email templates for every campaign, don’t be surprised if your messages become regular occupants of your subscribers’ bulk mail folders. Your subscribers get a lot of email, which makes it difficult enough to capture their...

7 Email Marketing Challenges Every Marketer Encounters

As fellow experts in the email space, Campaign Monitor is familiar with the struggles marketers face. Recently, the leading provider of email marketing solutions and marketing automation software for growing businesses conducted a survey of marketers at 151 SMBs across...

4 Powerful Ways to Re-Engage Inactive Email Subscribers

Building connections with subscribers is fundamental to email marketing. But establishing those customer relationships is only the first step in the process, and marketers who stop there will see the size of their audience declining. Email marketers must pull double-duty:...

Identity Resolution 101: A RampUp 2017 Recap

New techniques and methodologies are constantly emerging in the world of data-driven marketing. And as a trusted partner of innovative brands across the United States, we at TowerData make it a point to stay up-to-date on the latest strategies. Last...

Customer-First Marketing and Data: A MarketingSherpa Summit Recap

The first few months of 2017 have been a whirlwind of marketing exhibitions, conferences and expos. Most recently, I headed to Las Vegas for MarketingSherpa Summit 2017, a two-day event featuring case studies, how-to sessions, professional certification workshops and presentations...

TowerData Empowers Marketers with Mobile Device IDs

Whichever their preferred medium of choice (broadcast, print or digital), every successful marketer recognizes the need for a strong mobile strategy. According to Atlas’ 2015 whitepaper, Behind the Buzz: People-Based Marketing Defined, 25 percent of consumers use three or more...

4 Types of Must-Have Email Marketing Content

Humans are visual creatures – we’re naturally attracted to colorful and dynamic images. This means it’s in the best interest of email marketers to leverage this impulse. And the evidence goes beyond anecdotal: A 2015 BuzzSumo study showed marketing content...

4 Opportunities for Email Personalization You Might Not Know

5 Ways Email Validation Can Help All Types of Marketing

There is only one drawback to data-driven marketing: It requires conclusive, comprehensive data to be effective. While this may seem obvious, some brands continue to make important decisions about their marketing with an inaccurate or incomplete email database. Unfortunately, if...