Knowledge Center

6 Interactive Email Ideas for Rookies and Pros

It’s time to leave behind flat, static emails. After all, if your current and potential customers wanted to consume motionless, non-shareable content, they’d just read a newspaper or a magazine. Reading your emails should be a dynamic, lively experience for...

4 Ways Email Improves Marketing Campaign Performance

Every couple of years, a marketing thought leader predicts the demise of email. And every couple of years, they’re proven wrong. Email isn’t going anywhere anytime soon. In fact, Radicati Group predicts more than 54 percent of the world population...

5 Essential Parts of a Pre-Deployment Email Checklist

If you’ve ever been unfortunate enough to send an email with an error, you know the feeling of instant regret. Now imagine emailing that same error to your entire contact base. Mortifying, isn’t it? Anyone who’s sent an erroneous email...

The Past, Present and Future of Retail: A CRMC 2017 Recap

While tradeshows and conferences can be a great excuse to get out of town for a few days, being able to attend an event in your own city is pretty wonderful. Earlier this month I attended CRMC 2017, an annual...

Marketing Technology Landscape: Growing and Knowing Customers

Care to make a wager on the number of marketing technology (martech) solutions currently on the market? Would you believe me if I told you that there are nearly 5,400? Yep, you read that right. Based on the research of...

3 Powerful Email Deliverability Tricks Used By Top Brands

Want to know a secret? Even the biggest brands in the world have to deal with email deliverability issues. And while every brand has their own practices for increasing the likelihood of their messages hitting their subscribers’ inboxes, major companies...

Why Connection Data is Crucial for Cross-Channel Success

6 Affordable Marketing Strategies for SMBs

Effective marketing is vital to increasing your business’ overall profitability and success, but putting together a strong campaign may seem impossible if you’re operating on a meager budget. This can create a vicious cycle in which small companies feel the...

How (and Why) You Should Use Email Marketing Automation

The word “automation” conjures visions of cyborgs, machines, AI, robots – in other words, pretty much the opposite of organic or human. And in the world of email marketing where personalized, customer-centric messaging is a must, the idea of using...

3 Big Brands with Exceptional Customer Loyalty Programs

Who doesn’t love feeling like a VIP? I know I do. I might never be a celebrity, but when Uber sends me a promo code for two free trips to the airport or Halsted Street Deli offers me a 99-cent...

Improving Email Deliverability: Bounce Exchange Webinar Recap

Just how important is improving email deliverability? Consider it in the same category as improving your credit score. In February, I was invited to co-host a webinar with Bounce Exchange‘s Conversion Director Inge Konther, about this hot topic. In addition...

3 Marketing Email Templates You Really Should Be Using

If you’re using the same email templates for every campaign, don’t be surprised if your messages become regular occupants of your subscribers’ bulk mail folders. Your subscribers get a lot of email, which makes it difficult enough to capture their...