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AtData Blog

Everything Email-Centric

Articles covering anything to do with digital identity, from marketing and fraud prevention, to email address intelligence.

The Next Level of Personalized Shopping

The following is a post written by Erik Severinghaus, Founder & CEO over at KoalaDeal. KoalaDeal integrated with Rapleaf and has been using our data to build analysis and correlations associated with online shopping habits. Check out what they have...
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The Next Frontier in Social Data Analytics

The following is a summary of a piece, Making Sense of Social Data, which was recently published in Deloitte’s Review. In the world of technology and innovation today, there is no doubt one topic that continues to be a hot...
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Startup America Partnership Open for Business

The tech industry is booming and we’re witnessing the emergence of a vibrant ecosystem where companies that could potentially change the world are starting everyday. We decided we wanted to help contribute…so that’s exactly what we did. Rapleaf joined Startup...
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Fire Up Marketing with Mini Campaigns

The following is a guest post by Elyse Tager, West Coast Regional Development Director for Constant Contact. A long-time marketer and passionate entrepreneur, Elyse has helped hundreds of small businesses, associations, and nonprofits develop and implement effective social media and...
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The ABC’s of Email Marketing

Is A,B,C really as easy as 1,2,3?! Maybe, but mastering the art of the email can be a tricky thing. Marketo, our revenue performance management platform, makes it a little easier for you. Check out their version of the Jackson...
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Are You Building Your Brand with the Right Audience?

The following is a guest blog post from GetContact.Info or GCI, is a new company that has created an innovative way to exchange information faster by creating your own virtual contact card with all your social media affiliations in one...
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1/3 of Marketers Believe Personalized Campaigns are Highly Effective

Personalization is changing marketing, and marketers are beginning to understand that one-size-fits-all campaigns might not be the most effective type of marketing. According to new data released by eMarketer, when it comes to effectiveness, personalizing email marketing campaigns may be...
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5 Secrets of a Successful Email Marketing Campaign

The following is a guest blog post by Lindsay McMurdo, VP of Marketing at Topica– a leading email marketing service provider located in downtown San Francisco. Email marketing isn’t new, but getting started in the email realm can still be...
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Stand out with Location Based Email Marketing

The following post was written by Amanda Gagnon, an Education Marketing Associate at AWeber Email Marketing, whose email marketing software services make it easy for you to build your email list and stay in touch with prospects. Your customers know...
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JangoMail Enhances Email Marketing With Rapleaf

JangoMail’s web-based e-mail broadcast and marketing system offers a unique marketing platform enabling brands to create and monitor advanced, custom newsletters to effectively message your audience base. Rated as a Top-Ten Web Service, JangoMail continually looks to stay ahead of...
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Mashing up Email Marketing with Interactive Email

The following is a guest blog post by Darren Lancaster, Co-Founder & President of GroupVine, who utilizes Rapleaf data to help transform today’s most ubiquitous, simple, and comfortable communication medium – email – from a static to an interactive environment....
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Right-Time Email Marketing: When is the Right Time?

The following is a guest blog post by Kara Trivunovic, Sr. Dir of Strategic Services at StrongMail (a leader in email marketing). StrongMail utilizes Rapleaf data to allow their customers (Travelocity, Zappos, IHG, and more) to leverage email marketing with...
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