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Articles covering anything to do with digital identity, from marketing and fraud prevention, to email address intelligence.
Marketing success increasingly relies on acquiring data and intelligence to better understand and engage prospects and customers. The most successful marketing campaigns also are multichannel, and eliminating and correcting bad data increases their success rates. Real-time data services are an...
As the latest trends in email marketing show, we are moving in a direction in which email marketing is becoming more sophisticated as more intelligence is gathered and used to conduct ever more focused and refined email campaigns. This “intelligent...
The following comes courtesy from our friends at LiveIntent: The Pew Research Center in collaboration with The Economist Group just released new mobile device usage stats showing email as the reigning champ of activity on both tablets and smartphones. Despite...
With the erosion of email lists being an unavoidable and persistent problem, making a continual effort to refresh your email list is necessary to keep your marketing program from degrading. As Ken Semple relates, “On average your email database loses...
Even though mobile adoption is ever increasing, one thing is constant: people prefer to receive messages via email. A recent survey by StrongMail and Forrester Consulting showed that 65% of smartphone users are willing to receive email promotions while 63%...
As we hit the home stretch in 2012, it is a good time take stock of the state of email marketing as reflected in this year’s key trends. As AWeber noted, “If you’re marketing with email, the industry is shifting.”...
If you’re like most companies, leads are the lifeblood of your business. While lead generation has become common practice, there are certain techniques that separate the best marketers from the rest-among them regular list hygiene and lead validation. As Silverpop...
Maybe its the way inSparq makes it incredibly easy for their clients to link up the right offer with the right person to encourage sharing in a meaningful way. Maybe we just have love for companies who have the moxy...
Although the integration of email marketing and social media has become a marketing must-do, many marketers are struggling to understand the relationship of the two channels and how to make them work best together. A lot of expert advice centers...
It is in the nature of many organizations to avoid investing in preventative measures, rather to wait until something bad happens and then take reactive measures to fix the problem. This is often the case with email list cleaning. As...
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