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Articles covering anything to do with digital identity, from marketing and fraud prevention, to email address intelligence.
At Rapleaf, we love data and we love email personalization, so it only makes sense that we love data-driven email personalization too. We’d marry it if we could. But this week’s blog post isn’t about warm, fuzzy emotions. It’s about...
You know email marketing is an important part of reaching customers and growing your company’s business. In fact, more than 800 business executives surveyed in a December 2012 study commissioned by Experian QAS ranked email to be their most important...
As email marketing becomes increasingly more sophisticated and challenging, data appending and list cleansing play an ever more important part in achieving marketing success. Experian QAS’s recent study found that the most common types of email database errors are incomplete...
Multi-channel marketers have been debating the lifespan of direct mail ever since the United States Postal Service revealed an accelerated drop in mail volume back in the early days of the recession. The debate is more relevant than it’s ever...
In the wake of the Super Bowl and the corresponding tweet by Oreo heard around the world mid-blackout – ‘You can still dunk in the dark’ – there’s been one hyphenated term on everyone’s lips: real-time. (If you’re thinking ‘Oreo,...
A lot of people see social media and email marketing as if they’re enemies, as if social media is some fresh-faced bandit who just rode into town and challenged Sheriff Email to a duel. “This town ain’t big enough for...
The better you know your prospective buyers, the better you can fashion your communications to convert them to paying customers. As part of the effort to win more business, email marketers are seeking to segment and target their audiences with...
Increasingly, large and small organizations alike are relying on data to deliver positive customer experiences while tackling the rapidly increasing speed of business and other challenges. Whether they’re using customer data to send direct mail inserts promoting an upcoming sale...
Last week, Rapleaf joined hundreds of other email companies and afficionados at the Paris Las Vegas Casino and Hotel for the Marketing Sherpa Email Summit. While outside, Lady Gaga impersonators dealt blackjack and Nebraskan tourists gazed down from the top...
Direct mail via the United States Postal Service has long been a marketing standby. As promised by postal service creed, your marketing message will arrive to your customer despite rain or heat or gloom of night – at least if...
Every day as you leave work and hungrily head for home, a major battle is fought in the war for big data and it happens right under your nose. Or rather, right at your fingertips. All day long you’ve been...
Email marketing provides marketers a direct line of communication for conversion to sales. It is also cost-effective, which is why email is an increasing part of marketers’ budgets. But even the most carefully thought-out email marketing strategy will fail if...
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