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Articles covering anything to do with email and email address intelligence
Rapleaf and LiveRamp hosted the Personalization Summit last Thursday, which brought forth interesting discussion and some necessary debate on why personalization is happening today. The Summit aimed to explore the benefits and implications of personalization, privacy, customer segmentation and more...
Missing and incorrect data affects your ability to reach more customers, market more effectively, and win more business. As Aberdeen Group reports, solving problems associated with “inconsistent or inadequate” customer data is crucial to online marketing success. The consensus of...
Putting together an email marketing campaign and hitting inboxes is no longer enough, and it hasn’t been for quite some time. Today, consumers are much more cautious and selective with their spending dollars and are significantly less loyal to any...
Email marketing today is critical for acquiring and retaining customers, and deliverability is critical to the success of email marketing programs. However, with churn rates causing about 30% of emails to become undeliverable at any given time, the erosion of...
Over 200 CEOs, Founders, and Execs from industry leading organizations will come together to discuss Personalization in today’s world as it relates to business, technology, and society. Following the success of last year’s event, the Personalization Summit is back this...
The following is a guest post is written by Lior Levin: E-mail marketing is a key way to directly connect with customers who have given you permission to send them offers, promotions, and product information on a regular basis. This...
How to deal with inactive email addresses is a problem that has generated a lot of debate and commentary. As Mick Griffin on the Email Marketing Tips Blog reported, “We’re hearing it at industry events and on blogs, everywhere the...
Building a list that includes a customer’s name, postal address, and email address is as far as many marketers go. However, by limiting the amount of data about your customers, you also limit how far your marketing can go-in reach,...
We are excited to announce the 2nd round winners for the Rapleaf Personalization Fund, – a fund dedicated to supporting developers interested in creating projects built around data and personalization. The following startups are live with their Rapleaf API integration,...
One of the dangers email marketers face is that their lists may include spam traps – email addresses that cause a service provider or blacklist organization to flag their company’s email as spam. Spam, as most of us know, are...
As our inbox gets flooded with more and more emails daily, it’s becoming increasingly important as marketers that we develop relevant content that our email subscribers will want to open and read. As technology, business, and consumer behaviors change, email...
Many companies are discovering the exceptional results that can be achieved using email append services. A new case study describes how the Financial Times was able to reach more customers via email, save money, and boost its customer satisfaction and...
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