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Articles covering anything to do with digital identity, from marketing and fraud prevention, to email address intelligence.
From data entry errors to unengaged subscribers, email marketers already have enough deliverability headaches to manage without factoring in sender reputation. But studies indicate as much as 77 percent of email delivery problems are based on sender reputation and, thus,...
More companies are exploring Big Data to deliver positive customer experiences across of multitude of channels, but before relying on Big Data for core business functions, companies must ensure the accuracy of that data by employing data hygiene. Without correct...
There are a good number of marketers and analysts who have concluded that the marketing funnel is dead or flattened. The problem, as Sequentia Environics Chief Strategist Jen Evans explains, is that “marketing has fundamentally changed, and many in the...
A whopping 77 percent of U.S. online consumers prefer receiving permission-based marketing messages via email, according to ExactTarget’s 2012 Channel Preference Survey, which is just one of the many reasons email marketing continues to grow. A well-executed email campaign can...
This morning, I went to Google and started to type. email is By this point, Google was already trying to finish my thought for me. email issues email is not working on iphone email is dead Hmm. Google thinks I...
Although there is a lot of expert advice about the benefits of triggered email marketing in general, there is little discussion about the technology and systems required to conduct a triggered email campaign. As Neil Rosen of eWay Direct relates,...
On its surface, sending marketing emails is a seemingly simple task. But as you well know, reaching your audiences via email with carefully crafted messages that inspire them to take action is much more difficult than slapping your persuasive messages...
Companies are increasingly depending on Big Data to communicate with consumers and provide business intelligence, which delivers truly positive customer experiences. While most organizations have a strategy in place to monitor and correct the quality of data, 94 percent suspect...
Last week was all about the cold, hard facts behind email personalization. Metrics, percentages and info-graphics all agree: personalized emails work and people like them. But this week is all about the WHY. Why do people value personalized emails? Why...
The United States Postal Service’s February announcement that it might stop delivering mail on Saturdays beginning in August has provoked many marketers to shift to email marketing as their primary channel. A whopping 77 percent of U.S. online consumers prefer...
Email marketing consistently generates the highest return on investment (ROI) among all online marketing channels. However, studies show that 30% to 50% of companies do not, or cannot, determine their email marketing return on investment (ROI). New survey data from...
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