AtData logo

Postal Service Cutbacks Increase the Advantages of Email Marketing

Feb 22, 2013   |   1 min read

Knowledge Center  ❯   Blog

Postal Service Cutbacks Increase the Advantages of Email MarketingDirect mail via the United States Postal Service has long been a marketing standby. As promised by postal service creed, your marketing message will arrive to your customer despite rain or heat or gloom of night – at least if it’s not a federal holiday. Or a Sunday. Or now, it seems, a Saturday.

The U.S. Postal Service has announced plans to do away with Saturday delivery, citing a need to reduce costs. U.S. Postmaster General Patrick R. Donahoe said at a recent press conference that the cash-strapped federal mail service will reduce services to weekdays only starting in August. While the change is not yet a done deal (lawmakers and businesses are fighting to revise the plan), it’s a move that’s certainly jarring to businesses that depend on traditional mail services to deliver time-sensitive offers and messages to customers.

It’s also another reason for marketing managers to consider the advantages of transitioning to digital marketing efforts. With business happening 24/7 in the online marketplace, email marketing is steadily gaining traction over traditional direct mail.

Here are just some of the advantages:

Are you ready to transition to email marketing? Try a free email append match test from TowerData to see how many customer email addresses could be added to your mailing list in just one day.

Photo Credit: joelanman

Talk with an Email Expert