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AtData Blog

Everything Email-Centric

Articles covering anything to do with digital identity, from marketing and fraud prevention, to email address intelligence.

Drive More Clicks on Mobile Devices with a Clear Marketing Strategy

If mobile is on the up-and-up, why aren’t your mobile campaigns converting as well as you’d like? According to Campaign Monitor, the percentage of click-throughs relative to opens is decreasing for mobile, suggesting that it’s becoming more difficult to turn...
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Mid-Year Email Marketing Resolutions to Act on Now

We marketers like to start the year out strong. We arm ourselves with long lists of New Year’s resolutions we know will make this year our strongest yet. But as the year goes on, we often forget to check back...
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The Essential Pre-Deployment Checklist for Holiday Emails

Back in 2011, this Bridgestone Tires Super Bowl commercial perfectly captured the dread that comes with hitting “reply all” when you mean to respond only to one person. We’ve all felt the stomach churning panic associated with sending a private...
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Webinar from #TechWeekChi: Personalize and Predict with Email Data

Last week, startups and tech companies from all over the Midwest came together for TechWeek Chicago. During the weeklong conference and expo, SimpleRelevance CEO Erik Severinghaus and TowerData CBO Phil Davis sat down to discuss email marketing, data-driven personalization and...
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3 Reasons You Should Engage in Multi-Channel Marketing

Plain and simple: Email marketing produces great results and it’s cost-effective. According to the Harvard Business Review, direct mail can cost as much as 100 times more than email marketing, while email marketing can still pull 95 times better ROI....
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Insight from #IRCE2014: Personalization is the Future of eCommerce

By the end of every IRCE, it’s pretty clear what major topic everyone is talking about. In the past, the conference has centered around multi-channel marketing and the rise of social media. This year at #IRCE2014, it was all about...
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TowerData Shares Best Tweets of #IRCE2014

Summer is finally here! The sun’s out, everyone’s a little happier, and IRCE kicked off its big annual conference in Chicago. With its eCommerce focus, #IRCE2014 was all about one question: How can Internet retailers give online shoppers the same...
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What To Think About Before Choosing an Email Validation Provider

Data quality is one of the main criteria ISPs use to distinguish between a company sending wanted email and a company sending spam. Mail thousands of undeliverable addresses and they’ll think you’re a spammer. Do it several times and you’ll...
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What is My Email Marketing Missing? Getting Back to Basics

From personalized subject lines to custom content videos, emails are getting flashier. After all, marketers are continually looking to improve results with an edge over the competition. There’s always a new tactic, technology or theory that promises to drive more...
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When, Where and Why Customers Share Their Data

What prompts customers to share their personal data with brands? And how can email marketers adapt their data acquisition strategies to encourage their customers to share more? It’s a vexing challenge, particularly in this age where data drives most major...
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What Does “Big Data” Really Mean for Marketers?

Big data is a term we’ve come to see in news articles and blogs on a regular basis. So regular in fact, many marketers have come to view big data as this big scary monolith outside of their pay grade....
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3 Signs You Need Real-Time Data

With Oreo’s Dunk in the Dark Tweet from the Super Bowl two years ago, real-time marketing hit the big leagues, popping up in blogs and newspapers everywhere. However, relatively few marketers have made the leap to leverage real-time data into...
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