The first day of MediaPosts’s Email Insider Summit was nothing short of inspirational. Girl Scouts of the USA shared the recent launch of Digital Cookie, an online component of the Girl Scout Cookie program, and how the iconic brand plans to expand engagement through email marketing. We also heard from giants such as Amazon, Coupons.com, Ebates, Dell and other brilliant minds within the digital sphere on plenty of buzz-worthy topics including how to develop an emotional connection and using responsive design.
The second day was equally as empowering with insight from Salesforce Marketing Cloud, Angie’s List, Cars.com, Zoro, Aon, Living Social, American Airlines and, of course, yours truly. We’ve covered everything from one-to-one targeting to managing consumer inboxes and overcoming the generational divide. (Stay tuned for highlights from our panel discussion on managing frequency.)
The last day featured a keynote address from Patagonia on increasing email performance and relevance, and several industry thought leaders shared their tips for crafting the perfect email. During the final panel of the conference, Hubspot and other marketing pros shared their favorite emails.
Even if you did not attend the summit, you can still view the presentations here and gain a wealth of email knowledge.
Additionally, here is a collection of a few of our favorite tweets from the summit:
Last, but not least, the award for Best Tweet of the Summit goes to:
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