As marketers, we’re perpetually working to better understand our audiences. Regardless of the size of your company, a better understanding of your audience leads to meaningful engagement-which leads to greater revenue per customer. However, understanding your customers requires a great deal of information, including data you may not have on hand.
Luckily, we have developed a self-service tool that allows you to leverage the data you do have in order to attain the data you need to round out your email marketing strategy and adequately target your prospects.
How InstantData Works
Our dashboard allows our clients access to the critical data points they need using information they already have. For example, let’s say you have hundreds of thousands of email addresses you’ve gathered through recent campaigns. You want to send appropriate messages to these interested contacts, but you don’t know much about them. Demographics, however, can shed some light on these new prospects.
Simply upload your list of email addresses, and select the information you want to know. You choose only the customer data points of interest to you. For example, you may only need to know your contacts’ age, gender and household income. In other cases, you may also want to know their education, marital status, personal interests and even purchase data, such as whether or not he or she has recently invested in a vehicle or spent money on travel.
Your list is instantly compared against our database as soon as you’ve uploaded the file. Simply choose the customer information you’d like, and the system will organize the data into a report. In addition to customer data, we’ll provide you a summary showing the match rate of each data point as well as graphs and charts so you have a better (and visual) understanding of your audience. With a glance, you can determine average age or whether or not you have more male or female subscribers, depending on the data points you selected.
How to Use Your Data
Once you’ve enhanced your data, the next steps are up to you. However, we suggest the following:
- 1. Craft a Knockout First Impression: Whether through an online form, trade show, event list or other means, when users provide you with their email addresses, they expect a response. However, if your response is lackluster, there’s a good chance your prospect won’t be back for seconds. Now that you have a more detailed picture of your customer, use this data to wow them immediately. For example, a day spa could use marital status to craft a message that speaks to their contacts from the start. “Thanks for stopping by our booth at the Wellness fair! Enjoy 15% off a couple’s massage for you and your husband.”
- 2. Customize Your Experience with Context: Contextual marketing adds flavor to your marketing, and helps your content stand out from other marketing messages your prospects may receive. For example, a car dealership may discover a customer regularly buys baby products and has children. Using this information, they’d know it’s more appropriate to send messages about safety ratings on a new mid-sized sedan rather than engine specs for a new sportscar.
- 3. Develop Segmentation: By dividing your list by certain demographics, you can ensure your messages are going to the right people. For example, a bank would want to send content about home refinancing opportunities only to homeowners. This message would be irrelevant to renters, and may deter those contacts from opening further communications.
Once you’ve enhanced your data using the client dashboard, and implementing the practices above, you can begin leveraging your information to attract, convert and inspire customer loyalty.
Now that you’ve learned the benefits of our dashboard, it’s time to give it a go! Sign up for your free trial now.